Grendene’s Plastic Shoes and Slippers
The Brazilian shoe manufacturer Grendene is innovating once more by teaming up with Italian Designer Gaetano Pesce and launching a new range of boots from its Melissa brand that can be customized to a very great extent by each and every customer. Each pair of boots is made of plastic disks, which can be cut with a simple pair of scissors, thus enabling each individual customer to either keep them as ankle boots or transform them into shoes, sandals, slippers etc.
It gives an extra boost to “Cool Customisation” and thus enabling the latent “Cool Creators of Cool” to have one more way to express their individuality and creativity. Besides that: it enables each pair to be 100% unique, via the imprint of the owner’s “DNA” onto it.