5. Man-made Cloud
What it is:
Artist Berndnaut Smilde makes clouds. These surreal, indoor installations require a fog machine and a close eye on temperature and humidity. Sure, the clouds only last for some moments. But how cool these images are? Very Cool.
People everywhere want special experiences. Experiences that make them smile. Experiences that amaze them. Experiences big or little. Experiences solid or fragile. Smilde’s clouds are experiences, for sure. Relevant, not in the least, for the Hospitality & Luxury industry. Imagine you enter your hotel room filled with some of these surprising clouds. Next stage, and you can create your own clouds – in your hotel room or elsewhere.
Science of the Time interpretation by prof. Rohde:
Great Example of Cool and -quite indeed- filled with Future Growth Potential for the Hospitality & Luxury Industry! But also for events of all kinds. Of course, after some time these Experience Clouds might get boring – that is the fate of any Experience you repeat over time. But I can already imagine next generations of these Cloud Experiences: clouds made by specialized artists, clouds made by yourself, clouds made by a group of collaborating friends.
This Luxury & Hospitality Coolhunt research project is part of the International Cool City Hunt.