Sharing is Caring
What it Is:
A number of startups just like Yerdle are now trying to make the sharing model work beyond high-ticket items. The challenge is attracting regular users and making it as easy as possible for individuals to transact with each other rather than with efficient, convenient and global conglomerates. The idea is that people will check a website or an application before making a new purchase.
Today Ruben and Werbach, the founders of a six-person startup want to reduce waste and change the retail economy by getting people to stop buying $$$$$ billion worth of stuff every year.
Why it is Cool:
People buy too much stuff. Just because someone is going to have a birthday party, it does not mean that a global supply chain has to be kicked into gear with every item being manufactured, transported and procured. Sharing and reusing goods, whether the motive is saving money, reducing waste, or pure generosity, is far from new. Thrift stores spawned eBay and Craigslist and, now that smartphones and Facebook have entered the picture, companies like AirBnB and RelayRides are making it easy for people to rent, rather than sell, their rooms and cars to strangers.
I believe the resource sharing and rental will eventually become a larger part of the consumer economy, and startup likes Yerdle as a long-term bid to help the retail industry evolve more quickly with this trend. The more useful services a retailer can provide, just as Amazon Prime gives subscribers free shipping and movie rentals, the more loyalty it will attract. Car2go is expanding their personal car-sharing services and has a feature for people to give each other minutes to drive.
If sharing catches on, services based on ‘sharing is caring’ could be simply another must-have loyalty feature inside the retail wars.