Our Leading Characteristics

SCIENCE OF THE TIME

Science of the Time dates back to 1992. Science of the Time is one of the oldest and most reputated trendwatch & innovation agencies in the world. Founded by Carl Rohde, who is still leading Science of the Time, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Rohde is also professor Trendwatching & Innovation at Fontys Universities, the Netherlands. This guarantees the academic depth and scope of the trend & innovation research projects of Science of the Time.

Science of the Time has a reputation of academic, methodologically sane depth combined with a sharp and practical business sense. This mix is important. Trendwatching is popular today. That is good but comes with a disadvantage: there is too much of the fluffy hello-look-what-I-have-found-as-nice-and-cool-on-the-Internet kind of trendwatching. Nothing wrong with that. However, Science of the Time goes for serious research, living up to our academic status.

Science of the Time is also more empirical. We visit, in co-operation with Fontys Universities, twenty universities a year in order to train many hundreds of students all over the world, to trendwatch and Coolhunt with us in a systematic manner. The International Cool City Hunt Research Project is the largest Cool Mentality research among youth worldwide. Having said this: we do not exclusively focus on youth. We do trendwatch and Coolhunt research with all generations : kids, adolescents, the stressed 30-somethings, the benevolent 50+ generation.

Science of the Time is less preoccupied with gadgets and hypes-of-the-day – though we know a lot of them thanks to our army of Coolhunters. Science of the Time focuses on Validated Cool Mentality Trends. Validated Cool Mentality Trends do not disappear over night. They have a solidity on which you can build. The form for a solid platform when it comes to building brands, communication concepts, new products and services.

Science of the Time, last but not least, helps companies worldwide to implement Science’s Validated Cool Mentality Trends when it comes to generating innovative ideas – products, services, management ideas. Trendwatching and Coolhunting are stimulating and inspiring. But they have to lead somewhere… to thorough Innovation ideas. Innovating without the proper knowledge of Cool Mentality Trends that will impact our future, means innovating in the dark. Science of the Time helps companies to innovate in credible ways, based on serious trendresearch. Learn what we and our network can do for you and your company.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Comments

  1. Temporary Workforce Kris Verburgh says:

    Beste,

    Ik zou graag contact willen opnemen met Carl Rohde. Kan ik een emailadres of telefoonnummer van mijnheer Rohde verkrijgen?

    Hartelijk dank.

    Met vriendelijke groeten,

    Kris Verburgh

    –
    Dr. Kris Verburgh
    Author of ‘Fantastisch!’
    info@krisverburgh.com
    http://www.krisverburgh.com
    +32 (0)479 26 88 47
    Skype: krisverburgh
    .

    De informatie in dit e-mailbericht en eventuele bijlagen is vertrouwelijk en is alleen bestemd voor de beoogde ontvanger(s). Het is niet toegestaan de hierin opgenomen informatie op welke wijze dan ook te gebruiken of openbaar te maken. Indien u dit bericht ten onrechte heeft ontvangen, wordt u verzocht de verzender daarvan in kennis te stellen en het bericht te vernietigen.

    The information contained in this e-mail, including possible attachments, is confidential and is solely for the use of the intended recipient(s). It is prohibited to use or disclose the information this message contains in whatsoever way. Should you have received this e-mail unintentionally you are then requested to inform the sender and to destroy the message.

    Reply to Kris Verburgh on comment 806