|1. Marketing of the memorable experience
That is the heart of Experience Economy. We had the flag-ship phase, the living-room-society phase, the secrecy-please phase, the online phase. It is all still relevant. There are also new developments.
|2. Amazement and Authenticity, Interactivity and Customization
These are the new key words for next steps of Experience Economy. Filled with Future Growth Potential. (The Ultimate Question for all businesses: Would you recommend us to a friend?)
|3. VR will merge ubiquitously
VR will bring the next step in Experience, after amazement, authenticity, interactivity and customization (That are still going strong). It is opening breath-taking new spaces for Experience Economy to blossom.
Click on the book to find them on Amazon.com
|Experience Economy. Joe Pine and James H. Gilmore||The Amazement Revolution. Shep Hyken|
|Infinite Possibility. Joseph Pine and Kim Corn||The Ultimate Question. Fred Reichheld and Rob Markey|