Experience Economy

The Experience Economy is fuel for our consumer society for a few decades now. The best introduction to the Experience Economy is the story of that Eternal Coffee Bean, presented in Pine & Gilmore’s bestseller book.
“When I prepare coffee at home, the beans cost me about 20 cents per cup of coffee. When I want to drink those same coffee beans in the restaurant nearby, I pay 2 euros. Ten times as much. But I am not complaining, because the restaurant buys and prepares the coffee. That is service industry. However, when I want to drink those same coffee beans at, say, San Marco Piazza in Venice, I pay 20 euros per cup of coffee. That is Experience Economy. You do not pay for the coffee bean. You pay for the Experience. And you are prepared to pay hundred times as much compared to drinking the coffee at your home. Welcome to Experience Economy.”

  • 2011


    Co-Creation Is Not Over

    Science of the Time researched the potentials of Co-Creation extensively in the first booming y...

  • 2011


    Infinite Possibilities

    With its conversion to the online world, with its twists to authenticity, with its urge to tell...

  • 2009

    Keep collecting

    2009 and on: Though the term Experience Economy is now ten years old, there is an eternal fresh...

  • 2008


    Phase 3: Authenticity

    2008 and on: Experience Economy continues with a focus on the Experience that is ‘real’ and rea...

  • 2007


    2007 and on: Brands started pioneering in the online world earlier on. Bring back the first onl...

  • 2005


    Phase 2: Living Room Experiences

    2005-2007: Experience Economy evolves into more underground, more ‘secret’ retail experiences. ...

  • 2005


    2005: Science of the Time did a cool hunt trip in Berlin for one of our clients (Sony Europe). ...

  • 2002

    secrecy please

    Secrecy, Please

    More than ten years ago Science of the Time proclaimed: ”Secrecy i...

  • 1999

    Nike Town Berlin

    Phase 1: Flagshipstore

    1999-2004: First phase of the Experience Economy. Flagshipstore Cool. It was the phase of th...

  • 1998


    Pine and Gilmore

    Pine and Gilmore publish their book Experience Economy. Translated in 43 languages. A ...

  • 1991


    Planet Hollywood

    Lots of excitement around the launch of ...