Coolhunters often have a passion for contemporary life: “I have been around for some time. I am going more strong than ever. And I love to devote a substantial part of my energy on spotting and documenting what is new and Cool.”
Besides, that Coolhunters often have a kind of arrogance: “I can assess what is Cool better and with more sharpness than the others.”
Both passion and (some) arrogance are necessary ingredients to become a good Coolhunter. However, too much passion can make you narrow-minded which can blind you for really sharp insights and for the over-all picture. And too much arrogance can make you lazy. Which makes that you neglect to answer to yourself and to others in a systematic way: How exactly do I assess what is new and Cool and what is not new and Cool, that means asking yourself: what is my methodology?
We discussed with our best Coolhunters thoroughly what their way-of-working, their methodology is. How do they proceed in order to assess what is new and Cool? Doing this is very important because:
- It legitimizes what you are doing,
- It makes you think harder what you are doing,
- It helps you to systematize what you are doing.
- And therefore lets you grow as a Coolhunt professional.
Especially when we are comparing the methodologies of our best Coolhunters the learning effect is greatest. Because:
- It enables you to learn from others by comparing your way of Coolhunting to how they are proceeding. What elements of their proceedings and methodology can enrich your own way of working?
- It enables us all to define and reflect on best practices and benefit from them,
- It enables us to evolve from an individual (all too individual, somewhat ‘arrogant’) way-of-working to a standardized Coolhunt Methodology.
Science of the Time’s Coolhunt Methodology
Science of the Time’s Coolhunt Methodology aims to empower you to become a better Coolhunter by inviting you to compare your own Coolhunt way-of-working with this standardized methodological knowledge of the best Coolhunters we work with. A methodology always wants to empower, wants to make you better. It is not a prescription list you have to follow. You are the Coolhunter, methodology is your tool. Not vice versa. Here we give you essential guidelines to work better – it is Science of the Time’s standardized methodology.
Some guidelines are voluntary – see if they help you.
Other guidelines are more severe. They are essential. Please, follow them.
1. Some Coolhunters start working by systematically asking themselves What Do I miss?: in the contemporary climate of the this world in general and in the world of Cool in particular.
See if this question helps you to get started…
2. Coolhunters are often bored quickly. They suffer from the Been there, Done that, Got the T-shirt syndrome. This can be dangerous, because if you are bored away to quickly and turn your head off, you do not take the time to assess if this boring, new thing for you might nevertheless have Future Growth Potential for the masses. You always have to ask yourself: Does It Have Future Growth Potential to the Broader Masses?
This is essential in order to become a good Coolhunter you must train yourself to look further than your personal tastes, however important these personal tastes are, of course.
3. Though being bored can be dangerous (see 2), it is also a fertile state of mind to become a good Coolhunter. Especially when you get maximally conscious and alerted Every Time Some Person Or Phenomenon Manages To Break Through Your Boredom. Ask your self What Does Not Bore Me? What Comes Next? Maybe the answers to this help you to assess in a more systematic and reasoned way what is Cool.
See if this helps you to become a better Coolhunter.
4. Work On Your Archive. Of course, we all select interesting new Cool gear & insights all the time. However, do not think it suffices to stock it all in your brains and definitely do not think that it all will pop up at the moment you need it. Work On Your Archive. Work systematically On Your Archive. It is the best way to document whatever you have discovered as new and Cool. It will give you more depth and therefore more authority.
This is essential for the Science of the Time Coolhunt Methodology, even though no one will ever ask you to bring your archive along.
5. Ask yourself what are The Most Important Groups in your city (Artists? Music scene? Designers? Exciting app builders?) Ask yourself if you have access to these most important groups and how you can enhance your chances that they want to meet you. (Probably it helps when you can present yourself as a Coolhunter working on a pan-European or world wide project.)
This is essential for your Coolhunt work. It will broaden your scope. It well enrich you personal vision with more and stronger empirical data and insights.
6. Look for Patterns in Cool. Some Coolhunters are primarily visual: the visual Coolhunters. Other are primarily focussed on words and meanings: the words & meaning Coolhunters.
The visual Coolhunters watch primarily pictures to assess (mentality) trends. They have a good stomach feeling for “hey, I never saw this before.” Advice for the visual Coolhunters: In general do not stick to a one time surprise of “hey, I never saw this before.” Look for patterns in your visual Cool world.
The words & meaning Coolhunters primarily read (e-)magazines and books and get inspired by ideas. Advice for them: Do not stick to a one-time sharp insight. Always look where you can find more of that insight, in various forms. Always search how you can adapt it in different situations.
Look for Patterns in Cool. This is essential: to go under the surface of Cool and to discover, construct and document Cool mentality trends.
7. Of course, you have to respect who you are: a visual Coolhunter or a words & meaning Coolhunter. However, it can be inspiring to consciously see what it brings to you if you try to play the role of the Coolhunter type that you are not, in principle. Give it a try, from time to time.
It may help you to become a better over all Coolhunter.
8. The best Coolhunters do not only spot trends and new phenomena, they also interpret them. If you come across a potential new trend or phenomenon, always try to Assess What It Means. How can you describe The Mentality Behind? Discuss this with others.
It is essential.
9. On a Coolhunt tour you always discover new things and totally new things. Make clear to your self What Is New and What Is Totally New. Formulate your reasons, discuss it with friends or/and other Cool people. If a trends or phenomenon is not totally new, but you nevertheless thinks it is important, tell yourself (and us) why. Does it have Future Growth Potential, for instance? Or do you simply see new developments risings out of it?
10. A question that might help to assess the newness (new or totally new?) of an artefact, trend or phenomenon is asking yourself: Does It Confirm and Add To What We Really Have Discovered or Are We Encountering Something Totally New? Always give arguments, whatever your answer to these questions is.
This will help you but is also essential.
11. Sharpen your perspective of what is growing big too fast, what goes over the top, right now or in the near future? Probably a new counter Cool mentality trend is developing under the surface.
This will help you but is also essential.
Work hard and have even more fun.