WHAT IT IS?
Located in the quiet Yongsan District, Seoul, ‘The Space Filled With You’, which opened in 2016, offers a peaceful atmosphere and a great view of the Namsan Tower. From the outside, this coffee shop looks ordinary; however, it offers a unique experience to the visitors.
With their ‘letter to the future’ service, you can write a letter to your future self. The staff will post it to your address on a specific date.
While ordering your drink, you can read the explanation about the letter service next to the menu. If you desire to put wax on the letter it costs an extra dollar. After writing the letter, you have the option to choose between 3 little cubes of wax which come in three different colors, then melt it over the candle and pour it on the envelope. The stamp has the name of the café. After that, you can leave it in a slot with your desired date and the café staff will take care of it and mail it to you on the day you have chosen.
‘The Space Filled With You’ is an independent coffee shop which promotes their own unique flavors and style. All the food and beverages on offer come from local suppliers and most of their products are vegan. They have recently added the option to create your own drink as well, so clients can personalize their drinks.
WHY IT´S COOL?
It creates a moment to connect to yourself while writing the letter, burning the wax and sealing the letter. It generates a kind of nostalgia, like going back to a time where phones weren’t a thing.
It’s a way to reflect on your future self, to escape from your real surroundings for a moment, while writing a gift to yourself, that you will receive somewhere in the future.
‘The Space Filled With You’ offers special drinks for affordable prices and Instagrammable products. But the most distinctive and memorable moment stays in your letter to your future self.
WHY IT HAS FUTURE GROWTH POTENTIAL?
Most people will probably try this once and won’t come back to write another letter for another year or so. However, the whole experience will bring new customers by social media and word of mouth. It is a great concept for travelers visiting the city.
The main target will be Millennials — a rather lonely generation. Writing a letter to their future selves can be a way to help them realizing their dreams and inviting them to live the lives they truly want. This process involves self-reflection and a meditative mind.
For further information about The Space Filled With You please visit https://readthecloud.co/letter-cafe-seoul/
