Social Media Archives

February 16, 2023

Minus all the noise

These days, social media platforms aim to increase the time you spend interacting with their algorithm. Targeted ads and push notifications keep you invested and active […]

May 7, 2021

THE COOKIE MONSTER OF NEWSJACKING

What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that […]

May 3, 2021

CHALLENGE FOR FREE ADVERTISING

What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle […]

April 11, 2021

IS YOUR LIVING ROOM MICHELIN STARRED?

What is it? The last adventure of David Muñoz, whose restaurant DiverXo is awarded with three Michelin stars, brings the home delivery system to cutting-edge gastronomy. GoXo, […]

March 12, 2021

BOTTICELLI, FILTERS AND DUCKFACES. THE UFFIZI’S TIK TOK

In April 2020 the Uffizi Gallery in Florence, Italy, one of the most famous art museums in the world, opened its account on Tik Tok (@uffizi […]

February 3, 2021

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and […]

December 30, 2020

SEXY 2020

Let’s talk about SEX. Its industry, its bodies, its esthetics and its economy. This topic is far too old to be considered a cool sign in itself. […]

June 5, 2020

THE HOUSE RULES: HOW REAL ESTATE DRIVES AMERICAN INFLUENCER CULTURE

1600 North Vine Street is not unlike many modern Los Angeles apartment buildings. Pool. Views. The svelte fashionistas of the Melrose corridor like its smaller kitchens […]

May 4, 2020

THE SOCIAL PHYSICAL DISTANCING CHALLENGE

Aren’t we funny creatures? Before the “social” distancing rule, we were actually already distancing ourselves by being in our “phone bubble” all the time. Even when […]