My Zone is a hardware/software/wearable technology designed to motivate people to exercise and feel good. The company is unique in its business-to-business (B2B) approach, distributing My Zone through fitness clubs. The founder and CEO, Dave Wright, believes that the fitness industry will remain robust and that My Zone’s biggest challenge is governmental regulations regarding data privacy. My Zone’s challenges include a shortage of semiconductor chips and a low percentage of people living sufficiently active lives. The company is reaching out to universities and potential partners in the wellbeing realm to increase its outreach. My Zone’s successes include its personal wellbeing data and the credibility of its data. The company is excited about the potential for AI and machine learning to help it understand human behavior and what triggers activation.