Frederico Moscoso is the General Manager of Casa Bonay, an independent hotel in Barcelona. He emphasizes the hotel’s super-social atmosphere and how it mixes work and leisure by integrating hotel guests and neighborhood locals. Casa Bonay aims to make guests feel at home and focuses on the human quality of its staff. The hotel has exciting initiatives such as surprises for guests and providing staff with justified compliments. Challenges include the Spanish and Portuguese culture of not complimenting oneself. Casa Bonay focuses on the young generation and is a destination for them. It works with local creators and is a place where tourists can meet locals. Travel is no longer a luxury, and meeting real people in cool places is more exciting than ever. The atmosphere of hotels has become more informal, and young people come to hotels with more information about the city than before.