This insight discusses ADHD as a form of protest against confining environments and explores factors contributing to the rise of ADHD diagnoses. It highlights the impact of lack of sleep on focus and attention, the influence of stress and societal pressures, and the erosion of concentration in today’s society. The author emphasizes the importance of sustained focus and attention for problem-solving and suggests that the fitness industry could play a role in addressing the issue by promoting flow, a state of deep focus and attention. They propose that reframing expertise in flow could help society regain sustained focus and attention, benefiting both individuals and the fitness industry.

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