PABLO TORRES, DIRECTOR AT ‘TEDUKA

Pablo Torres, director at TEDUKA. Is a hospitality consultant and talent developer, specializing in revenue management. He has completed an MBA and has an impressive track record with TSA Consulting, where he successfully implemented over 300 projects and trained thousands of people across 25 countries. His expertise lies in driving revenue for clients, including renowned companies such as Marriott and Shangri-La. After his global endeavors, Pablo has returned to Spain and currently serves as the director of TEDUKA, an educational platform dedicated to the tourism industry.

When it comes to revenue management, Pablo emphasizes the importance of optimizing pricing strategies to maximize revenue. He highlights that software programs can be invaluable in tasks such as pricing different room categories, taking into account factors like views, seasons, and inventory. Advanced software can even consider events, flights, cruise ships, and weather forecasts to dynamically adjust room rates.

Pablo also shares insights about the future impact of AI, particularly GPT, in revenue management. He notes that some companies are already leveraging ChatGPT to gather competitor pricing information. Pablo believes that AI will soon have the capability to suggest and implement the most profitable rates through extensive data analysis. He highlights pioneering companies like PACE Revenue and Atomize as innovators to keep an eye on in this evolving field.

Includes 21% tax