Pete Moore is the CEO and founder of the Integrity Square Team and the HALO Academy, which aim to reduce loneliness, obesity, and diabetes by investing in the HALO sector. He believes that companies must know their clients or members better to retain them, and using data more effectively can help understand people’s motives. Moore suggests making all staff human resources and motivational experts to achieve better results and build fuller relationships with clients. He also sees the rise of workout recovery as the new big thing, and clubs need to jump on this trend. He cites Nike+ as a conceptual and strategic next step for incorporating sensor technologies in running shoes and wearable devices to connect and engage with customers.