Big Data Archives

February 26, 2021

WHEN COMPUTERS START READING OUR MINDS

Facebook along with other social media companies already use data to make pretty reliable guesses about everything from a woman being pregnant to someone planning to […]

February 3, 2021

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and […]

October 13, 2020

SIMULTANEOUS REVOLUTIONS

2030 is around the corner. The agenda of several organizations, governments and companies already considers the arrival of the fourth decade of the 21st century. In […]

October 1, 2020

THE FUTURE OF ADVERTISING AGENCIES

“As a practitioner, I know that television is the most potent advertising medium ever devised, and I make most of my living from it. But as […]

August 13, 2020

Let’s get nerd. Futures studies (https://en.wikipedia.org/wiki/Futures_studies) is “the systematic, interdisciplinary and holistic study of social and technological advancement, and other environmental trends, often for the purpose […]

July 28, 2020

SHOPLIFTERS

Data lures consumer into buying In my car I listened to a Dutch radio broadcast show about shops of the future ‘the techniques behind the shop […]

July 23, 2020

HUMAN RESOURCES & AI

What is it The rise of advanced data analytics and cognitive technologies has led to an explosion in the use of algorithms across a range of purposes, […]

June 11, 2020

BLOOD-POWERED CELLPHONE

What is it Humans and their phones have become almost inseparable. You always carry your phone with you, it is your friend, your family, your leisure, and […]