March 5, 2021HOW TO APPLY TRENDS IN STRATEGIC COMMUNICATIONAs the usual in strategic approaches, I will start my point with why this article. I’ve worked with Communication since 2008 and with Trends Research since 2014, and […]
October 1, 2020THE FUTURE OF ADVERTISING AGENCIES“As a practitioner, I know that television is the most potent advertising medium ever devised, and I make most of my living from it. But as […]
August 20, 2020WHAT THE PLANT?!Imagine you are standing in a coffee bar and you have more choice of which milk you want to have in your cappuccino, than the actual […]
July 28, 2020SHOPLIFTERS Data lures consumer into buying In my car I listened to a Dutch radio broadcast show about shops of the future ‘the techniques behind the shop […]