Chapter 1
Experience Economy
The term might be old. Everyone has heard
of it. Nevertheless, let’s immediately stress
that no term is filled with more lively and
ever-changing content than this supersubstantial trend of Experience Economy
Chapter 2
Touch Points
Staying in a five-star hotel, a boutique hotel,
on a cruise, or at a safari location: they all
are designed to impress you by the
uniqueness and memorability of what is on
offer.
Chapter 3
Emotional Intelligence
Being successful in hospitality industry, can only accomplished with a good, even excellent sensitivity for what the people who will be your guests need and desire. Emotional intelligence is the key skill needed to do this convincingly right.
Chapter 4
Generation Z and the younger Millennials
During the last decade we’ve invited about
ten thousand young people – young
Millennials and Generation Z – to Cool hunt
with us. With 54 universities and hotel
schools at four continents involved. We’ve
read thousands of their blogs. It makes us
confident to proclaim that we know what
makes them tick.
Chapter 5
The Loneliness Epidemic
What does the loneliness epidemic look
like? May I start with some quotes by twenty
somethings, from all over the world, as
collected by the Financial Times and by the
Economist 1843 magazine – both
international and top-notch?
Chapter 6
Digital Marketing
You remember TV advertising, of course? It helped brands like Levi’s and Nike, Coca Cola and McDonald’s to acquire brand awareness top positions. When you bought the product or service advertising’s interest in you waned immediately, though. That’s different in the contemporary era of digital marketing. Now many are discussing what they have bought on the social media, continuously and in detail. Marketing and communication have adapted. Also in the hospitality industry.
Chapter 7
Food & Beverage
No hospitality without food & beverages. This booklet on future hospitalities can’t miss out on the topic. All leading trends discussed in this chapter.
appendix
Appending: All The Blogs
Apart from the Cool Hospitalities Hunts that we do – with EUHT StPOL – Sant Pol school of hospitality and culinary management, Barcelona in the center, as we have given masterclasses there for a decade now, with the Cool hunting methodology consequently ingrained in the curriculum – we also conduct a Cool Food Hunt and a Cool Agriculture Hunt – with the Dutch HAS University in the lead. By nature, Cool hunters with a hospitality perspective and hunters with a food and agricultural perspective generate different blogs and
insights when it comes to the future of hospitalities. All, 36 Cool Seeds and examples (trhoughout the booklet) can be found here
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