To successfully newsjack a story or event that\u2019s in the news, your timing is crucial if you want to see good engagement. It should be after the news has broken but before journalists start looking for more information.<\/p>\n\n\n\n In a more recent campaign from 2019, Oreo took advantage of the Game of Thrones finale. As one of the most booming events of the time, Oreo named their campaign #GameofCookies which later became wildly popular on social media and received a lot of attention for its impressive animation. The company remade the Game of Thrones opening credits with the same music, only the animations were made entirely of cookies (about 3,000!) which you can watch below.<\/p>\n\n\n\n <\/p>\n\n\n\n \u00b7 This technique works amazingly When creating a social media campaign, how can you relate it with popular events that are already happening in your target market\u2019s world? Be sure to jump on the bandwagon at the beginning of the story as it will otherwise be old news. As time goes by, the form of media and social network are always improving and changing<\/strong> therefore the idea of newsjacking can be more successful and effective to attract more customer into the product.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/cdn-images-1.medium.com\/max\/1600\/1*oDpAANkcU1keojuUXxzfdg.png\")
<\/figure>\n\n\n\nWhy it\u2019s Cool?<\/h4>\n\n\n\n
\u00b7 It creates marketing concepts involving hot breaking news
\u00b7 Digital approach reach out more to millennials and generation Z<\/p>\n\n\n\nWhy it has future growth potential?<\/h4>\n\n\n\n