{"id":38409,"date":"2022-02-05T15:07:00","date_gmt":"2022-02-05T13:07:00","guid":{"rendered":"https:\/\/scienceofthetime.com\/?p=38409"},"modified":"2022-02-05T15:09:08","modified_gmt":"2022-02-05T13:09:08","slug":"marriot-social-platform","status":"publish","type":"post","link":"https:\/\/scienceofthetime.com\/dlc\/2022\/02\/05\/marriot-social-platform\/","title":{"rendered":"MARRIOT LISTENS: ON EACH LOCATION"},"content":{"rendered":"\n

WHAT IT IS?<\/strong><\/h4>\n\n\n\n

Marriott International has 19 brands and 6,000 properties worldwide. Now they have launched their all-encompassing \u2018M-Live\u2019 platform. It\u2019s a platform designed to provide real-time content for guests and travelers. This way Marriot hopes to deliver experiences that will engage many with their brands. Immediate and on the spot. The platform collaborates with Silicon Valley start-up HYP3R. If an individual\u2019s accounts is public, the platform can track its conversations on all social media. The technology makes it possible to monitor these conversations by location. Its geofence can vary. From limited\u200a\u2014\u200aa building, home, hotel\u200a\u2014\u200ato more broad\u200a\u2014\u200aa whole zip-code neighborhood. All Marriot\u2019s properties across the world are connected to the platform. It\u2019s all about generating social engagement. But it is also a powerful way to identify trends, to monitor brand performances and reputation flows.<\/p>\n\n\n\n

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Depending on the nature of the post, Marriott can either use it as a suggestion to improve their services or as a way to give an immediate add-on to enhance customer satisfaction.<\/p>\n\n\n\n

For instance, \u2018M-Live\u2019 identifies a couple posting on social media about their engagement at the Gaylord Opryland in Nashville. The \u2018M-Live\u2019 team flags the post, getting the Gaylord brand and property teams involved, in order to deliver to the couple a champagne toast. This results in the couple thanking the property for their hospitality. Which is spontaneous, authentic content\u200a\u2014\u200asolidifying the association and engagement with one of Marriott\u2019s brands.<\/p>\n\n\n\n

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WHY IT\u2019S COOL?<\/strong><\/h4>\n\n\n\n

The M-Live platform not only triggers engaging messages and relevant alerts. It is also able to send targeted advertisements across multiple digital channels. Last but not least, the platform can send exclusive invites to specially selected guests, from food market treats to canal paddling. This way, enhancing the customer experiences, M-Live increases Marriot\u2019s brands presence amongst its respective customers.<\/p>\n\n\n\n

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WHY IT HAS FUTURE GROWTH POTENTIAL?<\/h4>\n\n\n\n

Considering how intensely addicted the younger generations are to social media, the M-Live platform approach has great future potential growth. M-Live\u2019s employees devour Twitter feeds, Instagram photos and Facebook posts in an effort to join the social conversation, increase the hotel chain\u2019s brand presence and be in tune with the latest trends. It\u2019s all about creating a personal relationship with their customers. M-Live has also enabled the brand to identify opportunities that are distinct for each Marriott\u2019s brand.<\/p>\n\n\n\n

For further information about M-live please visit: https:\/\/news.marriott.com\/news\/2016\/07\/25\/marriott-international-launches-m-live-europe-the-companys-fourth-global-marketing-real-time-command-centre<\/a><\/p>\n\n\n\n

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