{"id":41248,"date":"2022-04-26T12:42:28","date_gmt":"2022-04-26T10:42:28","guid":{"rendered":"https:\/\/scienceofthetime.com\/?p=41248"},"modified":"2022-04-26T12:47:29","modified_gmt":"2022-04-26T10:47:29","slug":"chipotle-manages-flipping-to-go-viral","status":"publish","type":"post","link":"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/","title":{"rendered":"CHIPOTLE MANAGES &#8216;FLIPPING&#8217; TO GO VIRAL"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-what-it-is\"><strong>WHAT IT&nbsp;IS?<\/strong><\/h4>\n\n\n\n<p>\u2018If it is not on social media, it does not exist!&#8217; The food chain company Chipotle knows this and has taken advantage of it. They understand what the Online Digital Loyalty Loop means!<br>In May 2019, when famous app TikTok first took off, a worker of the company made a video of himself flipping over a lid of one of their products. The video became a sensation, so popular they decided to challenge their customers to create a video doing the same and upload it on TikTok: #lidflipchallenge. The challenge reached 268 Million views in one month. The challenge is open to anybody worldwide, although it is tailored to those who have this American chain of fast-casual restaurants available in their country.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-it-s-cool\"><strong>WHY IT\u2019S&nbsp;COOL?<\/strong><\/h4>\n\n\n\n<p>Chipotle makes use of digital marketing superiorly and manages to reach huge amounts of Generation Z and younger Millennials. The brand announces digital sales growth of 88% and revenue growth of 14.6% to $1.4bn since they have started the challenges. People do it for fun but also obtain some meal recompense. This costs little to the company, but is Cool advertising. Chipotle has already reached more than 1.7M followers on TikTok, compared to their 1.1M followers on Instagram.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-it-has-future-growth-potential\"><strong>WHY IT HAS FUTURE GROWTH POTENTIAL?<\/strong><\/h4>\n\n\n\n<p>Creating a strong following on social media platforms, such as Instagram and TikTok, will increase a brand\u2019s popularity and its reach out. Chipotle shows how you can do that. After #lidflipchallenge, they followed up with #guacdance\u200a\u2014\u200ain honor of avocado day. With #boorito challenge\u200a\u2014\u200afor Halloween, and several others. For those TikTok users who follow them and also upload the challenge, food retributions are offered.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHAT IT&nbsp;IS? \u2018If it is not on social media, it does not exist!&#8217; The food chain company Chipotle knows this and has taken advantage of it.<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":74,"featured_media":41251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,46,885,1288],"tags":[793,1302,223,73,529,506,155,226,413,79,611,509,3325],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CHIPOTLE MANAGES &#039;FLIPPING&#039; TO GO VIRAL - Tiktok - Social Media<\/title>\n<meta name=\"description\" content=\"The food chain company Chipotle knows this and has taken advantage of it. They understand what the Online Digital Loyalty Loop means!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHIPOTLE MANAGES &#039;FLIPPING&#039; TO GO VIRAL\" \/>\n<meta property=\"og:description\" content=\"The food chain company Chipotle knows this and has taken advantage of it. They understand what the Online Digital Loyalty Loop means!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/\" \/>\n<meta property=\"og:site_name\" content=\"Downloadable Content (DLC)\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T10:42:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-26T10:47:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceofthetime.com\/dlc\/wp-content\/uploads\/2022\/04\/image_2022-04-26_132639375.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"656\" \/>\n\t<meta property=\"og:image:height\" content=\"331\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Luna Puerta G\u00f3mez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luna Puerta G\u00f3mez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/\",\"url\":\"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/\",\"name\":\"CHIPOTLE MANAGES 'FLIPPING' TO GO VIRAL - Tiktok - Social Media\",\"isPartOf\":{\"@id\":\"https:\/\/scienceofthetime.com\/dlc\/#website\"},\"datePublished\":\"2022-04-26T10:42:28+00:00\",\"dateModified\":\"2022-04-26T10:47:29+00:00\",\"author\":{\"@id\":\"https:\/\/scienceofthetime.com\/dlc\/#\/schema\/person\/26aaf852f6d17ac31594fe06728bab27\"},\"description\":\"The food chain company Chipotle knows this and has taken advantage of it. They understand what the Online Digital Loyalty Loop means!\",\"breadcrumb\":{\"@id\":\"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scienceofthetime.com\/dlc\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CHIPOTLE MANAGES &#8216;FLIPPING&#8217; TO GO VIRAL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scienceofthetime.com\/dlc\/#website\",\"url\":\"https:\/\/scienceofthetime.com\/dlc\/\",\"name\":\"Downloadable Content (DLC)\",\"description\":\"Exclusive Content\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scienceofthetime.com\/dlc\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scienceofthetime.com\/dlc\/#\/schema\/person\/26aaf852f6d17ac31594fe06728bab27\",\"name\":\"Luna Puerta G\u00f3mez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scienceofthetime.com\/dlc\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a295d4ef43f6213d7624b51d24d9f7e0?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a295d4ef43f6213d7624b51d24d9f7e0?s=96&r=g\",\"caption\":\"Luna Puerta G\u00f3mez\"},\"url\":\"https:\/\/scienceofthetime.com\/dlc\/author\/lpg20euht-santpol-org\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CHIPOTLE MANAGES 'FLIPPING' TO GO VIRAL - Tiktok - Social Media","description":"The food chain company Chipotle knows this and has taken advantage of it. They understand what the Online Digital Loyalty Loop means!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/","og_locale":"en_US","og_type":"article","og_title":"CHIPOTLE MANAGES 'FLIPPING' TO GO VIRAL","og_description":"The food chain company Chipotle knows this and has taken advantage of it. They understand what the Online Digital Loyalty Loop means!","og_url":"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/","og_site_name":"Downloadable Content (DLC)","article_published_time":"2022-04-26T10:42:28+00:00","article_modified_time":"2022-04-26T10:47:29+00:00","og_image":[{"width":656,"height":331,"url":"https:\/\/scienceofthetime.com\/dlc\/wp-content\/uploads\/2022\/04\/image_2022-04-26_132639375.webp","type":"image\/webp"}],"author":"Luna Puerta G\u00f3mez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Luna Puerta G\u00f3mez","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/","url":"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/","name":"CHIPOTLE MANAGES 'FLIPPING' TO GO VIRAL - Tiktok - Social Media","isPartOf":{"@id":"https:\/\/scienceofthetime.com\/dlc\/#website"},"datePublished":"2022-04-26T10:42:28+00:00","dateModified":"2022-04-26T10:47:29+00:00","author":{"@id":"https:\/\/scienceofthetime.com\/dlc\/#\/schema\/person\/26aaf852f6d17ac31594fe06728bab27"},"description":"The food chain company Chipotle knows this and has taken advantage of it. They understand what the Online Digital Loyalty Loop means!","breadcrumb":{"@id":"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/scienceofthetime.com\/dlc\/2022\/04\/26\/chipotle-manages-flipping-to-go-viral\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scienceofthetime.com\/dlc\/"},{"@type":"ListItem","position":2,"name":"CHIPOTLE MANAGES &#8216;FLIPPING&#8217; TO GO VIRAL"}]},{"@type":"WebSite","@id":"https:\/\/scienceofthetime.com\/dlc\/#website","url":"https:\/\/scienceofthetime.com\/dlc\/","name":"Downloadable Content (DLC)","description":"Exclusive Content","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scienceofthetime.com\/dlc\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/scienceofthetime.com\/dlc\/#\/schema\/person\/26aaf852f6d17ac31594fe06728bab27","name":"Luna Puerta G\u00f3mez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceofthetime.com\/dlc\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a295d4ef43f6213d7624b51d24d9f7e0?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a295d4ef43f6213d7624b51d24d9f7e0?s=96&r=g","caption":"Luna Puerta G\u00f3mez"},"url":"https:\/\/scienceofthetime.com\/dlc\/author\/lpg20euht-santpol-org\/"}]}},"_links":{"self":[{"href":"https:\/\/scienceofthetime.com\/dlc\/wp-json\/wp\/v2\/posts\/41248"}],"collection":[{"href":"https:\/\/scienceofthetime.com\/dlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scienceofthetime.com\/dlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scienceofthetime.com\/dlc\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/scienceofthetime.com\/dlc\/wp-json\/wp\/v2\/comments?post=41248"}],"version-history":[{"count":1,"href":"https:\/\/scienceofthetime.com\/dlc\/wp-json\/wp\/v2\/posts\/41248\/revisions"}],"predecessor-version":[{"id":41252,"href":"https:\/\/scienceofthetime.com\/dlc\/wp-json\/wp\/v2\/posts\/41248\/revisions\/41252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scienceofthetime.com\/dlc\/wp-json\/wp\/v2\/media\/41251"}],"wp:attachment":[{"href":"https:\/\/scienceofthetime.com\/dlc\/wp-json\/wp\/v2\/media?parent=41248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scienceofthetime.com\/dlc\/wp-json\/wp\/v2\/categories?post=41248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scienceofthetime.com\/dlc\/wp-json\/wp\/v2\/tags?post=41248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}