Tackling Food Waste Differently

WHAT IT IS?

Whether it is a restaurant, bakery or a supermarket, food-selling establishment are known to throw unsold food that are still in perfect condition.

If you are someone who hates wasting and wants to reduce food waste, you now have the chance to save them thanks to “Too Good to Go” application.

Based on location, the app connects users and food establishment (bakery, restaurant or supermarket) and lets them know which is selling for food at a reduced price. This helps lessen food waste which is currently a global problem and also affects our environment. 

The company was created in 2015 in Denmark by Thomas Bjørn Momsen, Klaus Bagge Pedersen, Brian Christensen, and Adam Sigbrand. After witnessing perfect food that have not been eaten thrown away at the end of a buffet.

The content of each pack is unknown since the establishment cannot know beforehand which product surplus they will have. But for those worrying about eating habits and having to get surprise packs, the developers also had them in mind when creating the app. When creating the profile, the user can choose eating habits among three options: “Nothing”, “Vegan” or “Vegetarian”. Although the details of each pack remains a secret, it is revealed during pickup and the user can choose to take it or leave it.

The preferences section of the profile doesn’t stop there, the user can choose the type of food: cooked – for restaurants, baked – for bakeries, and raw – for supermarket goods; or time slot throughout the day. With the personal choices set, the app connects the user with most compatible businesses and the food savings starts from there.

Too Good to Go also collaborates with non-lucrative associations in the area. With just one click of a button,  the user can help those in need the most – low-income individuals – while saving food from waste. Not only does donating help the recipient, it also inspires those around to also contribute in the cause or other charity causes. With an increasing number of donations and positive acts, it is possible to change the world to a better place.

WHY IT´S COOL?

  • Anti-food waste: Purchase unsold to before they get to the trash bin
  • Environment-friendly: Reduce trash in your area and therefore reducing carbon footprint
  • Donations: Help others get a meal by giving to local associations
  • Money-saving: Buy each product through at a lower cost than actual sale price

WHY IT HAS FUTURE GROWTH POTENTIAL?

Today the app counts 64,4 million saving food in their app through 169,990 businesses in Europe such as France, United Kingdom, Switzerland, and Austria. And it’s only growing more, according to their site, they are pushing to collaborate with new businesses, countries, and even schools.

As more individuals and businesses such as hotels and restaurants are becoming environmentally aware of their effect in the world, Too Good to Go uses a very good business concept at the right time to easily get support from them.

Links:

https://toogoodtogo.com/en-us

https://ny.eater.com/2020/10/28/21537062/food-waste-nyc-too-good-to-go-restaurants-cafes

https://www.itu.int/hub/2021/09/how-technology-can-help-avert-food-waste/

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  1. How cool is this "Seed"?

    Does it have future growth potential?

    Wow Pamela. This has also quality from the start! Clever blog. Good to Go isn’t that new anymore (2015) but it is spreading, very relevant and well described. A video might have added some more succinct information, but this will do. Room for improvement, yes: As this Cool Seed is rather old (and well-known) finding a new edge to your description would have been appreciates. How much is it growing? A quote from the founders? Are they (still) exclusively Danish? Having said that: good work, as a starter, for sure! Thanks. Carl
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  2. Pamela, please, change the tag: you were working on 01 Touch Points!
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  3. This blog is also about health and environmental topics. I’m glad to see more and more people paying attention to health and the sustainability of the planet. Of course, food is a combination of nature’s gifts and human labor and should not be wasted. The founder of the company TOO GOOD TO GO encourages more people to participate in the activity of not wasting food with a heart of gratitude for nature and human beings, which is very kind! I would like to experience TOO GOOD TO GO if there’s chance. Overall, Thank you for sharing!
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