For Alma Hotels

WHAT IT IS?

Joaquin Ausejo Asiain, the head of Alma Hotels has mentioned in his interview, concerns regarding how the hotel can become ‘all-over experience’/ ‘broader experience’.

It is evident by the manner in which Joaquin Ausejo Asiain talks, that the hotel prides itself on a high-quality service towards their guest’s comfort. The hotel possesses a special feature, their beautiful Jardin, which is truly an oasis in the center of a busy city.

With all the new trends and technologies that are continuously entering the market, it is not easy to keep pace with these progressions. However, there are certain actions that can achieve success by targeting a specific audience. The concept of Alma Hotels is authentic, sustainable and simply beautiful and there are certainly a specific audience who would strongly appreciate the environment that Alma Hotels offers.

Based on the research I have done, Joaquin Ausejo Asiain need to invest in advertising and collaborate with some touristic organizations, as well as becoming an influencer himself on social media. The aim is to attract “same thinking” public.

How can it be done?

First: Zicasso.com

Zicasso.com is a family-owned company in the United States that helps arrange your dream vacation. Customers describe their dream trip and based on these requirements Zicasso.com matches the customer with travel. They work with many travel specialists around the world, and their reviews are exceptional (https://www.zicasso.com/t/spain). One of Spain’s agencies that Zicasso worked with, is Totally Spain Travel. They successfully collaborated with Zicasso from 2010 – 2015 (https://www.totallyspaintravel.com/tag/zicasso/).

The Alma Hotels should be a part of a “greater experience” and Zicasso can create that opportunity for the hotel itself and the people who searching exactly what Alma Hotels can offer. However, to be more renown around the world, Alma Hotels need a better marketing. It brings us to the second point.

Second: Social-boost.co

The Alma Hotels (@hotelalmabcn) page on Instagram simply beautiful, but it’s not enough. I do understand when, Joaquin Ausejo Asiain says, “I don’t do trends”, but being active in social media is a must. New generation all about social media, therefore I want to recommend to the head of Alma Hotels to become an influencer himself.

Personal photos from Joaquin Ausejo Asiain and his point of view, short videos about the way the Alma Hotels cares about organic concept, and more discussions about what matters.

More people follow you on Instagram, more inspired by your approach and wish to visit the hotel itself and meet you in real life.

One of examples is Jonathan Levy (@zerowasteguy), who works as a zero-waste consultant. He helps companies and businesses to reduce waste and optimize their hauling services. He has more than 25K followers. Another example is Jamie Oliver (@jamieoliver), can be defined as one of the most important food influencers in the world. His approach is focused on fresh and organic ingredients. He has more than 9M followers. At the moment the Instagram page of Joaquin Ausejo Asiain (@jausejo) has 603 followers and his profile is closed for audience.

Socialboost (https://social-boost.co/) #1 Instagram Marketing Agency.

“Meet Social Boost, the best Organic Instagram Growth Service provider in 2022 that uses a team of hand-trained Instagram Marketers to manage and grow your account. No bots, automation, or false promises”.

You will define your exact target audience using Age, Gender, Similar Accounts, Interests and Geolocation and then target accounts will receive a notification from you and view your profile. If they like what they see, they will follow you back and engage with your content.

WHY IT´S COOL?

• Zicasso will help to link the Alma Hotels and its guests, who wish “wider experience”.

• The best agents from Spain will make sure to find the right audience, who are searching exactly, what Alma Hotels offers.

• Becoming an influencer and showing yourself on social media will increase the guest list. By advertising the Alma Hotels, will help people to book directly form the webpage.

• Socialboost will help to increase followers, the real people, with same interests. More followers, more guests.

WHY IT HAS FUTURE GROWTH POTENTIAL

Good marketing educates customers so that they can find the products they want and helps facilitate exchanges between buyers and sellers for the mutual benefit of both parties. Furthermore, a marketing helps in creating and maintaining demand, relevance, reputation, and competition.