NEW-generation gym: Convenience Store Combined with a GYM

WHAT IT IS?

The new type of mixed-use store, “7-ELEVEN X BEING fit,” combines a ground-floor convenience store with a second-floor gym, providing people with a new shopping and fitness lifestyle. This venture represents an innovative retail service model, with both parties presenting a new store format or brand to the public. The first “7-ELEVEN X BEING fit Sports Complex Store” is located in a mixed-use business district near Songjiang Road and Xingtian Temple in Taipei, catering to a diverse range of customers, including residents, office workers, students, and tourists. Being fit, the brand on the second floor, is the first chain fitness brand in Taiwan to introduce electronic card payment (icash), offering pay-per-use, no annual fees, and no contract requirements, providing greater flexibility.

【BEING fit】The term “Fit” is derived from three key meanings: “Fun” (stress-free enjoyment), “Intelligence” (smart exercise), and “Training” (intelligent training).

WHY IT´S COOL?

• flexibility: No annual fees, no commitment, pay-as-you-go
• combine daily life: provide a wide range of energy supplements and product recommendations for pre, during, and post-workout needs. become a vital part of the local community’s daily life and routine.
• combine daily spending: Using the icash2.0 card for entry and payment, while also accumulating points from daily spending. These points can then be exchanged for workout hours, allowing for a smart and enjoyable experience of the new fitness lifestyle.
• Localization: By integrating with local convenience stores that residents frequently visit, we aim to make the gym an even more integral part of daily life.

WHY IT HAS FUTURE GROWTH POTENTIAL?

Taiwan’s gym penetration rate is currently only at 2.5%, which is significantly lower than in Asian and Western countries. In recent years, there has been a 20% increase in regular exercise enthusiasts. With a growing emphasis on quality of life, people not only seek leisure activities during weekends but also aim to utilize their free time for fitness in their daily lives. Therefore, convenience and efficiency have become key factors in this trend.

Bringing the gym to the community, creating a healthy lifestyle, and having the ability to replenish the necessary energy for exercise at any time. Moving freely between the office and home, aligning with your daily routine, seamlessly transitioning between life and the gym. We aim to provide the perfect transformation of life into a fitness journey, offering the opportunity to embrace a new life filled with fitness and well-being.

References:

https://www.beingfit.com.tw/brand-concept/

https://7-11.com.tw/company/csr/news_detail.aspx?id=607