WHAT IT IS?
Everyone needs to create the habit of fitness and a healthy lifestyle but truth is it’s hard for many people to forge an habit. According to last government investigation: National Investigation Center Survey for Health, 36.4% people in Spain were still sedentary in 2020. So this mexican company called Síclo, has now found a new way of doing things. When they first started in Mexico, indoor cycling classes were happening in a boutique style ambiance. But after pandemic striked, they had to figure it out things in a different way and to be honest, I think they really solved it: Why won’t you have your own bicycle with real time online classes and on demand videos?
WHY IT´S COOL?
- This gym brand has developed a whole new portfolio of products, including karaoke, outdoor and the possibility to do it all from your home.
- Mexican and Spanish influencers have now participated in mkt campaigns, trying to promote sports within sedentary people, no regarding in age though, debate could start if anybody can pay this service, starting from 300 EUR monthly.
- You can create your own schedule and adapt it to your personal life, work etc having your own bike at home provided by Síclo.
WHY IT HAS FUTURE GROWTH POTENTIAL?
This is no normal bike. It will include high tech all over the bike such as your monitoring your health status whenever you use it so can trace 100% all your progress. You will have access also to the +3000 online classes plus lives an best part is, you could finance all this through them accesing since day one to their services but also a warranty for the bike.
Definitely, this gym company have expanded through years with different products in their portfolio: Karaoke, Live DJ, and now this BiSí. This new feature in the enterprise have the possibility to survive being a gym in a building or rent a piece of a gym in your own home, where its a win-win strategy.
References:
National Statistics Institute
Menna Haroun