GOVERNMENTS INVEST IN PHYSICAL & MENTAL HEALTH FOR FUTURE HUMAN & FINANCIAL BENEFIT.

WHAT IT IS?

Invest in creating increasingly appealing fitness areas with key focus on physical as well as mental health for the increasingly elderly people in the population.

In Denmark the Service Act from 2020 gives the municipalities the opportunity to launch general offers with activating and preventive measures.

PureGym is one of the Danish companies working closely with the municipalities offering unique personalized training sessions in beautiful locations, making it appealing for elder people to meet and share physical activity. The key to their success is the following:

• Amazing locations to inspire and enhance wellbeing for mind and soul.
• Professional educated Physiotherapists, with high level of empathy and social/human skills which are empowered to personalize programs to ensure that they benefit the individual customer need.
• Personalized programs with both individual- as well as group training sessions.

Danes are generally living longer, and the proportion of elderly people in the population is increasing. In 2017 the proportion of citizens over 65 was 19 percent, and it is expected that this proportion will amount to 24 percent in 2050.

Therefore, there is an obvious need to place a much wider focus on prevention- and health promotion in the future enhancing both the human as well as the financial potential as healthier older people are less costly for the society.

WHY IT´S COOL?

• Research has long uncovered the health benefits of a physically active lifestyle in the elderly.
• You can reduce the risk of heart disease, blood clots, high blood pressure and stiffness in muscles and joints when you exercise regularly. It is important to train your fitness, your muscle strength, your bones, your mobility and your balance. This way you reduce the risk of diseases.
• At the same time, you keep your body moving so that you can better cope with everyday tasks on your own. Governments and society as a whole benefit from having a healthy elderly growing population.

WHY IT HAS FUTURE GROWTH POTENTIAL?

In Spain by 2050 no less than 44 percent of Spain’s population will be older than 60, the UN predicts.

There is a HUGE potential for the Spanish government is investing now in order to benefit from the health- as well as financial advantages on having a healthy elderly population.

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