I Want to Smell $$$, Not Pay $$$

WHAT IT IS?

Everyone likes to look good, feel good, smell good. But once you’ve graduated from Victoria Secret and Bath & Body Works smells, you move on to higher brands. More expensive brands. It’s not just the scent that you’re after, but you want something that’s strong, that lasts long. You want to hug someone hours later and get told ‘Wow, you smell great.’ But at what price? Designer perfumes these days can run you upwards of $180 for just 3 ounces of product. Ouch. Online, there are multiple sites and brands that scream they have dupes to Prada’s Paradoxe or Gucci’s Flora, but the reviews speak for themselves: they don’t last, they don’t smell similar, and they are a waste of money, because you end up buying the real thing anyways. But what if a brand lived up to this statement…and surpassed it? Welcome to Dossier, with five perfumers in Grasse and nose/evaluators in Paris, you’ll still get the feeling of French luxury without the markup.

WHY IT´S COOL?

  • Price While you may get sticker shock from designer prices, these certified dupes start at just $29 for 3 ounces; a whopping 1/6th of the price. With a clear scent list and labelling of what scent they’re duping, you know for sure what you’ll be receiving in the mail with equally beautiful packaging.
  • Clean When considering a product going straight onto your skin, ingredients are always important. Dossier uses only ethical, sustainable, and high quality ingredients under the strict cosmetic safety regulations from the US and UE. In addition, Dossier decided to go above and beyond and makes all of their scents vegan, non-toxic, and cruelty free. Spray away with a clear conscience.
  • Green What is one of the most pressing topics we face today? Our declining environment. Dossier saw this and decided to use only recyclable and environmentally friendly material for their packaging. Even their returned packages are donated to charity to fully round out their eco-friendly and ethical sales process!

WHY IT HAS FUTURE GROWTH POTENTIAL?

With financial decline, prices rising, and Mother Earth deteriorating, the consumer is always looking for a way to save money and do so without sacrificing the good of the planet. Here is where Dossier shines. They offer a solution to no, not something that is a necessity, but to even the playing field on a luxury item that a lot of us can’t justify spending $180+ on. With Dossier, you can treat yourself and/or a loved one with an expensive scent without having to choose between paying a light bill or smelling good. Do you need perfume? Of course not. But we all deserve the option to have nice things and not break the bank.

https://dossier.co/pages/about-us?srsltid=AfmBOorq7X6WmXI7GFzxsTLEQN1H47m2wrbdi7gF_WrGuOUH4-f4jgwy

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  1. How cool is this "Seed"?

    Does it have future growth potential?

    I think your blog is interesting and well written, but in the fragrances field, brand awareness remains a key factor for consumers’ choices. Probably, they will have to do more than betting on lower prices.
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  2. How cool is this "Seed"?

    Does it have future growth potential?

    Nice blog, Aster. And you hit the trends. Your categorizations are shallow and minimal, though. This is also ‘luxury’ to say the least. And the name of Dossier should have been tagged. Please, always peruse the ”trend terms” list and click what’s relevant. The subject totally fits and I appreciate your thorough effort. Having said that: keep ‘smart & short’ in your mind, as well. I thank you! Carl
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  3. How cool is this "Seed"?

    Does it have future growth potential?

    I love reading your blogs, I find them very inspiring bringing up so many cool topics. I did not know the brand Dossier, I will definitely check it out.
    Nonetheless, don’t you think that consumers nowadays tend to spend more just because they want to wear a certain brand regardless the fragrance?
    Thank you vwey much for posting, I really enjoy reading you!
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  4. Hi Aster, first, congratulations with your title as it is very appealing. With perfume I agree that it is so hard to find one that smell nicely even after a few hours, however I agree with Riccardo that brand awareness and an aggressive marketing/use of celebrities in this market is necessary, unless you want to compete in a very niche market.
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  5. How cool is this "Seed"?

    Does it have future growth potential?

    Hi Aster!!! Where guests want unique, memorable experiences without breaking the bank, I love it and so true. I appreciate how it highlights the shift towards making luxury more accessible to everyone. However, I wonder if brand loyalty will overshadow these innovative options for some consumers. Overall, it’s a great read that truly captures the essence of evolving consumer preferences!
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  6. How cool is this "Seed"?

    Does it have future growth potential?

    Hello Aster,
    I like the approach of the blog. It’s great to see a brand that not only offers high-quality perfumes at reasonable prices but also cares about the environment and uses ethical and sustainable ingredients. The idea of being able to enjoy a luxurious fragrance without feeling guilty about the environmental impact is something that many consumers value today. Additionally, the fact that their products are vegan and cruelty-free is a big plus.
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