WHAT IT IS?
As a child, we all dreamed of living the life of our dolls and action figures. Whether that’s Polly Pocket, Bratz, the X-Men, or the Transformers, we’ve all envisioned a life lived in their world. What if I told you that some of those are now possible? With Airbnb’s new line of Icons stays and experiences, you and friends can spend a night in Polly Pockets Compact – yes, her carry-on sized home – for just $89 a person. In the town of Littleton, Massachusetts, Airbnb has created the experience of a lifetime for children, and grownups who want to fuel their nostalgia: to be a Polly Pocket and step into her life.
https://news.airbnb.com/polly-pocket
WHY IT´S COOL?
- Nostalgia We all have cherished memories as kids and love to be reminded of them, but this truly personifies nostalgia and makes it real and tangible. Now, that deep dream many of us had to be a Polly Pocket can finally come true. A silly dream, but a dream nonetheless!
- Affordability When Airbnb Icons came out, many people brushed it off as something cool, but definitely outside their budget. Without even researching, even I had already told myself that I wouldn’t be able to afford these luxury stays, but Airbnb has truly made an effort to be inclusive and accessible for all to live their doll dreams, complete with Polly Pocket clothes and a vanity!
- New Airbnb Icon is taking a concept that we’ve all dreamed of and really ran with it! Typically, you’d only see something like this in amusement parks; for example, Minnie and Mickey’s house in Disneyland Anaheim. But this is a twist: real furniture you can sleep in and eat on and accessories you can try on. And not just theoretically!
WHY IT HAS FUTURE GROWTH POTENTIAL?
Airbnb is continuing to pioneer new concepts in the hospitality realm with their Icons line, and not just for Polly Pocket. Disney’s Up house was recreated, X-Men’s X Mansion, Barbie’s Malibu Dreamhouse, and even Shrek’s Swamp. As the list continues to grow and word continues to spread, the dreams from our childhood will continue to spark until living in the world of our favourite dolls and action figures is no longer a dream, but a photographed memory we experienced that Airbnb fulfilled in our adult years. Oh, to be a 90s kid in 2024!
Riccardo Giacomo Ferrari
Science of the Time
Sigrid Johanna Engel
The idea of experiencing childhood nostalgia through unique Airbnb stays inspired by popular animated characters is such a fresh take on. I can definitely see myself taking a girls’ weekend trip to the Polly pocket house!!! However, I appreciate the low prices that make it affordable for everyone, but I wonder if it would be a sustainable business model in the long term. Overall, I think it’s a brilliant way to engage guests on a personal level!
Vittoria Morace
Julia Horcajada Canorea
Its awesome how dreams came true with an affordable price. I really love the idea and I believe that is a good business, even adapted to other topics. Congrats