WHAT IT IS?
Hotels are starting to introduces Coctel Ready To Drink, pre – mixed cocteles with expertly crafted recipes, either to give a new look to the old fridge composition in your hotel room, or in the bar of the hotel. They are a conveniente, stylish and high quality beverage experience, but most of all, they are the future. Tired of opening the fridge of your hotel to find the same old liquor bottles? imagine finding cocteles ready to drink, with a fashionable design, instagramable, using local ingredients and flavors of the city, and absolutely cool. Or imagine going into the bar of the hotel, and in less than 5 minutes they serve you your favorite coctel from a bottle. No more waiting too long to receive your drink, the most efficient, luxurious, hassle- free Gen Z way of drinking a coctel.
WHY IT´S COOL?
- Instant Enjoyment: we know Gen Z get bored very easily, so let’s reduce the waiting time!
- 24/7 Availability: you do not need a bartender anymore, you can drink your favorite coctel any time!
- Wide selection/seasonal options: bartenders can create seasonal and limited – editions flavors, even alcohol free options
- Luxurious In – Room experience: mini bar upgrade, enhances entertaining, personalized bar
- Stylish presentations: sophisticated cans or bottles add the feeling of luxury, the premium look make it instagram – worthy. Many ready-to-drink cocktails are packaged in eco-friendly materials, reducing the environmental impact compared to traditional bar service, which often involves single-use cups or glasses.
WHY IT HAS FUTURE GROWTH POTENTIAL?
The concept of ready-to-drink cocktails in hotels merges the luxury of craft cocktail culture with the ease of instant access, providing guests with a premium, stylish drinking experience without leaving their rooms or lounging areas. The convenience, quality, and ability to enjoy sophisticated drinks make it a cool, modern twist on traditional hotel drinks, perfect for travelers who value a high-end experience with minimal effort: Gen Z. Ready-to-drink cocktails align with the growing trend of craft cocktail culture, where people want to enjoy innovative and well-made drinks without the hassle of preparation. They appeal on the desire for convenience without compromising quality. The ability to enjoy a bar-quality drink anytime, anywhere, without the need for special ingredients or skills, meets the demand for effortless luxury and instant gratification. As more brands innovate with flavors, packaging, and sustainability, RTD cocktails will continue to dominate.
Science of the Time
Riccardo Giacomo Ferrari
Sigrid Johanna Engel
Francesc Miquel Fabregat Galan
What a delightful topic to read about! I really love the idea of having a pre-mixed cocktail in the mini bar of the guest rooms or even as a special welcome for presidential guests. However, I don’t think it can fully replace the experience of a freshly made cocktail. Sometimes, when you’re out with friends, waiting just 5 or 10 minutes for a vibrant, delicious cocktail that truly impresses can be worth it. It adds that extra touch of excitement to the evening!
Michail Rafail Kanaris
Your aricle is really nice, well documented and organized, with bolds and catchy words.! bravo
Aster Baker