WHAT IT IS?
WHY IT´S COOL?
Unique Origin Story
- Made from mushrooms (mycelium), Mylo is a material telling a fascinating story, combining sustainability, biotechnology, and cutting-edge design. Embracing the contemporary movement towards sustainable materials, the design appeals to both fashion-forward consumers and those seeking cutting-edge technological solutions.
Eco-Friendly Innovation
- Being at the forefront of sustainable fashion, Mylo uses mycelium, the root structure of mushrooms, to create a plant-based leather alternative. A stylish solution to one of the most environmentally harmful industries – leather production – is offered with minimal resources used, such as water, land and energy. Rapidly grown it has become an efficient and sustainable material, consequently, coolness is achieved.
Vegan and Cruelty-Free
- In search of cruelty-free and sustainable fashion alternatives, Gen Z’s values are aligned with Mylo’s vegan nature such as leather-like apparel made without harming animals, unlike traditional leather.
Adopted by High-Fashion Brands
- Major brands including Adidas, Stella McCartney, Hermès, and Lululemon have integrated Mylo into their designs, conferring fashion credibility. Used by in its Stan Smith sneakers and Stella McCartney, known for sustainable and luxury designs, in handbags and accessories, Mylo has been made both luxurious and innovative, being pretty cool due to these endorsements.
Futuristic Aesthetic
- Mushroom leather clothing appears to be futuristic and the aesthetics of Mylo do so. Being durable, flexible and customized in terms of texture and finish, designers are free to create cutting-edge, stylish items. Never before has something grown from mushrooms looked so sophisticated and high-end becoming a conversation piece and a statement in itself.
Biotech Meets Fashion
- A cool product like Mylo can be the intersection of biotechnology and fashion. Materials grow in science labs bringing a fashion-industry-futuristic-concept to life. Mylo stands out due to the fusion of science, nature and fashion innovation making it a high-tech, environmentally conscious option.
WHY IT HAS FUTURE GROWTH POTENTIAL?
Growing Demand for Sustainability
- Consumer demand for eco-friendly products is at an all-time high, especially among Gen Z and Millennials, prioritising sustainability in purchasing decisions. Companies like Mylo provide sustainable leather alternatives and other environmentally friendly materials and meet the rising yearn for ethical production and reduced environmental footprint.
Shift Toward Plant-Based and Vegan Products
- The global shift toward veganism and plant-based lifestyles has now expanded to fashion. Mylo, a cruelty-free alternative to traditional leather, uses plant-based materials, a sustainable and ethical option for those who prioritize animal welfare in their consumer decisions.
- Vegan fashion is no longer a niche market; consumers need to have their ethical standards appreciated in the mainstream market. Companies like Mylo create this solid foundation due to the rising demand in vegan materials across various industries.
To sum up, Mylo resonates strongly with the ethical values of Gen Z, who are known for prioritizing sustainability, animal welfare, and social responsibility. Gen Z consumers are more likely to seek out brands and products that align with their desire for ethical consumption, and Mylo fits perfectly into that narrative.
Sigrid Johanna Engel
Science of the Time
Riccardo Giacomo Ferrari
Aster Baker