Raw, authentic, revolutionary: how Claudio Corallo is redefining chocolate for a sweet and healthier world

WHAT IT IS?

Claudio Corallo isn’t just a chocolatier; he’s a purist, a rebel, and a visionary. He is an agronomist from Florence and the only one in the world to carry out the entire production process in the same place.

His chocolate is crafted on the tiny African island of São Tomé and Príncipe, where he controls every step of production. Corallo grows his own cacao beans, ensuring that each bar captures the unfiltered essence of the cacao plant. His philosophy? No added vanilla, no excessive sugar, just pure cacao.

Its chocolate is in its most raw, unadulterated form, a sharp contrast to the sugary, flavour-masked products dominating the global market. This is a bold, luxurious antidote to the decline of taste in the chocolate industry.

WHY IT´S COOL?

  • Single-origin artisanal production. This plantation is home to abandoned cocoa plants of the same strain brought by the Portuguese in 1819. Manual cultivation and pruning are employed without plant protection products, following an approach similar to that of winegrowers, with a strong emphasis on the quality of the raw material.
  • Pure chocolate is NOT sour. After years of research, Claudio discovered that the sourness in chocolate is not a natural characteristic but rather a result of mistakes during the production process. As a result, his chocolate is naturally sweet without any additives, allowing customers to enjoy the purest and healthiest chocolate available.
  • Better for everyone. In 1998, journalist Richard Swift visited Ghana to meet with cocoa growers and was surprised to learn that local people had never tasted chocolate. This highlights the chocolate industry’s exploitation of both humans and the environment. In contrast, Claudio Corallo employs 200 workers, ensures them fair wages, and utilises low-carbon footprint techniques. Moreover, his commitment to pesticide-free practices sets a powerful example of zero pollution.

WHY IT HAS FUTURE GROWTH POTENTIAL?

In a world where people are more aware of the decline of taste, Claudio Corallo’s chocolate is a symbol of authenticity and flavour.

As people become more health-conscious and concerned about the environment, his pure, minimally processed chocolate fits the desire for natural products that are good for our bodies and the planet. With a growing demand for ethical sourcing and a deeper connection to our food, Claudio Corallo’s chocolate is set to thrive. It appeals to a generation that values transparency, quality, and sustainability. This is more than just a product; it’s a movement.

A curious paradox: before producing it, Claudio never liked chocolate. Even today, he does not like any chocolate except his own!

Related Topics

Summarized Cool Average Rating:

Average User Rating:
3.6
6votes
5
17%
4
50%
3
17%
2
0%
1
0%
0
17%
    Showing 1 review

  1. How cool is this "Seed"?

    Does it have future growth potential?

    Riccardo: excellent. This is ‘wow”. (Gather no one heard about the guy.) This is fully integrated into the content presentation regarding F&B. Good clarifying pics. Good documenting and all in the right place. Room for improvement? Always. What’s the name of the chocolate brand? Where is it available (I am curious)? and why didn’t you tag more. Happy with this blog, Riccardo.
    0

    0

    You have already voted!

    1. Hi Carl, Thank you! I am so happy that you liked my blog. The brand’s name is simply Claudio Corallo. You can buy it from Triple A (https://www.triplea.it/it/produttori-dispensa-triple-a/claudio-corallo/claudio-corallo-1355.html?gad_source=1&gbraid=0AAAAAByCAZeNQSmfQI8IF9z-vYUDb7nOM&gclid=CjwKCAjw9eO3BhBNEiwAoc0-jTe_C3W-9Hu8V6-UuLRfzSvbnhpjhHiK3fQwBvCZ6Qr6sStOMspY6xoCQkcQAvD_BwE) or directly from his website (https://www.claudiocorallo.com/index.php?option=com_content&view=article&id=121&Itemid=1102&lang=it). Although I am not sure, I think he delivers worldwide!
      0

      0

      You have already voted!

  2. How cool is this "Seed"?

    Does it have future growth potential?

    Hi Riccardo,
    I must say, it’s incredibly inspiring! I love how you portrayed him not just as a chocolatier, but as a true visionary and purist in the chocolate industry.
    Your blog beautifully captures the essence of what makes Claudio Corallo’s chocolate special, and I can’t help but feel excited about the future of his brand. It’s more than just chocolate; it’s a movement towards authenticity and ethical consumption.
    0

    0

    You have already voted!

  3. How cool is this "Seed"?

    Does it have future growth potential?

    I love this guy! How funny because my first question was, does this not sacrifice taste? Isn’t raw chocolate bitter and not pleasant on the palette? But to hear that sharp taste only comes from mistakes in the production process is mind-blowing! And the fact that Claudio was able to not only identify that, but overcome it? Awe-inspiring. Kudos to him!
    0

    0

    You have already voted!

  4. How cool is this "Seed"?

    Does it have future growth potential?

    Great article Riccardo. Well written article, completed, with a purpose. This article about Claudio Corallo Chocolate is a true representation of artisanal craftsmanship, offering an experience for chocolate lovers who value purity, sustainability, and distinctive, authentic flavors. It’s chocolate for connoisseurs who want more than just sweetness in their chocolate bar
    0

    0

    You have already voted!

  5. i love this topic, heard about this man for first time, and also the info on natural cocoa is not sour, it is the processing which makes it sour orelse naturally it is sweet, that’s very useful info. most brands pure chocolates are sour in taste – now we know whats the problem 🙂
    0

    0

    You have already voted!

  6. How cool is this "Seed"?

    Does it have future growth potential?

    Hi Riccardo!!! I was amazed to see someone pushing the boundaries with so much passion in a product of what’s possible in chocolate-making, focusing on purity and sustainability. The commitment to ethical practices and authentic flavors definitely sets a new standard for the industry the blog shows us how we can see how it is really possible to innovate almost everything. And even though his chocolate may come at a premium, I’m excited to support such a revolutionary movement in the culinary world. Great blog!!!!!
    0

    0

    You have already voted!

Thanks for submitting your comment!