WHAT IT IS?
A gin and tonic is a highball cocktail made with gin and tonic water poured over a large amount of ice. The ratio of gin to tonic varies according to taste, strength of the gin, other drink mixers…
Gin has cemented itself as a firm favourite in the Spanish social scene over recent years. In Madrid for example, whether it be the popular gin & limón, the world renowned gin & tonic (meshed into one word -gintonic- by the Spaniards) or the vast variety of gin infused cocktails offered in bars and restaurants, the bulbous stemmed glasses are a common feature among the trendy party goers of the Spanish capital.
The gin movement has been largely driven by increased due to better economic conditions. More recent trends have further complemented the gin movement, in particular, the rising popularity of strawberry gin among younger generations which is showing no signs of slowing down.
WHY IT´S COOL?
Reasons why gin and tonic reigns in Spain:
Versatility: Far from their predecessors, many of the gins that we can find on the market today are distinguished by their diversity.
Freshness: this refreshing character that is part of its success, since it contains less sugar than other recipes and is considered a pleasure that also quenches thirst.
Complexity: many of the gins that are currently on the market are distinguished by having gone a step further in the creation of their flavors
Personalization: Perfect Serve , is open not only to the interpretation of each bartender but also to the taste of each palate
WHY IT HAS FUTURE GROWTH POTENTIAL?
Premium gin’s impressive growth trajectory was instigated in Spain in the last ten years accompanied by higher-prices implemented during the Covid-19 pandemic, when many consumers had the time – and the disposable income – to explore the category.
The extent of gin’s contraction in Spain during 2023, despite record tourist growth, was a clear indication that, not only in Spain but across most of Europe, the momentum for the gin and tonic is changing.
Nowadays, the market remains positive, driven by the cocktail scene and the popularity of locally made gins.
Science of the Time
Riccardo Giacomo Ferrari
Francesc Miquel Fabregat Galan
It’s fascinating to see how gin has evolved over the years, especially with the rise of unique flavors like strawberry gin appealing to younger generations. Your insights into the future growth potential of premium gin are spot on, especially considering how the pandemic allowed many to explore new tastes.
Overall, your blog not only informs but also makes me want to grab a gin and tonic and join the fun in Spain! Cheers to that!
Vittoria Morace
Aster Baker
I hope the trend continues in Spain because it is an effortless staple that has so many variations, but the classic is always a hit!
Michail Rafail Kanaris
michail