WHAT IT IS?
Welcome to the new 7 vs 7 football competition – The Kings League . Founded by the biggest streamer in Spain ( Ibai llanos ) and one of the best central back defenders in football history ( Gerrard Piqué ) . It all started when the ex-Barcelona player decide , after retiring, that football is becoming boring as is worldwide known, so we cannot expect changes or new formats.
In this competition there is space for influencers , who are the presidents of the different teams , supporting with marketing and making directive decisions , and young or retired professional football players as Andrea Pirlo, Chicharito Hernandez or Ken Aguero.
Every match is live on Twitch platform , where every spectator is able to follow the league and interact with many known big names in the industry, also some of them got their own channels where the views are shared by popularity.
WHY IT´S COOL?
- Lifestyle: Mixing sports and influencers talking about the industry and getting involved is a big step against sedentariness.
- New live streaming sports: TV channels will be forgot very soon as internet is taking all the industry, so is time to build and develop a new platform that got it covered.
- Opportunity: Will be given to the ones who makes the difference , gaining followers and making their own platforms bigger and bigger.
- Flexible rules: Spectators are the ones who , by voting, decide new rules for those matches. We can understand the deepness of the public influence as any of the players or the organizers.
- Equaltiy : Its a female and male league , where the teams are mixed in equal conditions , binging the extra inclusivity to the platform.
WHY IT HAS FUTURE GROWTH POTENTIAL?
With al those changes, this sport is becoming more and more popular during the last years . Many players who have been around the world are now starting to think about it , so why not? Actually many of them go to retire by playing in the Middle East teams for couple years but, what if you are able to do exactly the same by staying close to the family and culture ? What if the salary is becoming to that level ?
The Kings League has managed to connect with a young audience segment, the well-known GenZ, through its digital channels and platforms, as well as integrate elements of traditional football with the latest entertainment trends, achieving unprecedented numbers: it currently has more than 13 million followers on its digital platforms, with more than 80 million hours of content viewed and more than 82 million views on TikTok.
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