WHAT IT IS?
Mixology , as the word says, is the science of finding unique flavors and the capacity to show the world the art and craft behind the hard work. Bartenders have always been the heart of the bars with their histories and experiences to be shared with the guests in Cocktail bars, fine dining or even hotels.
The mixologist must be able to known all flavors profile , studying and experiencing with many different tools , creating a home made atmosphere behind the bar , or private kitchen.
Classic cocktails have been a top seller since the prohibition on 1920´s where alcohol suffers the non legalization of itself. Since then , 100 years after, all possibilities with liquors, spirits or syrups has been produced , making the catalogue repetitive and forgotten.
Nowadays , big and small companies understood that having skilled workers make a huge difference in the game , as the waste is up to 0 , the necessity of buying flavored syrups or juices dropped and the experience on bars where science is a must around the world.
WHY IT´S COOL?
- No waste : The ability to create beverages from peeled skin , infusions with botanicals or cooking with organic ingredients reduce the production waste.
- Creativity: Every bartender with skills enough will be able to surprise himself and the ones around with flavors and sensations never experienced before.
- Eco friendly: The fact that ingredients are cooked avoid the necessity of buying an excessive amount of beverage bottles also affecting the amount of cardboard of those ones coming in .
- Engaging: The capacity of your employees to find the correct flavor by the guest requirements is an iconic way to get known and make them feel like home.
- Science : Tools as Rotavap, C02 Charge, electronic infuser … are all effective and science based, an extra training and knowledge that your employees will receive to shine.
- Branding: Entrepreneurs will be able to produce and distill their own products , creating a new rainbow of possibilities through flavor.
WHY IT HAS FUTURE GROWTH POTENTIAL?
The rise of bars and restaurants based on unprocessed food, the instagrammability of the products, the ability to produce while being responsible with the environment and the experiences , which are becoming one of the most influential topics in bars, make mixology and science the future trends .
Soon , guests will be willing to repeat eating at restaurants because of the beverage selection as the personalization is based on each one of them. If we have in mind that people behind bars will be enhancing those experiences through histories and the art behind those creations, there is no room for mistakes and success is granted.
Here we can observe few methods by Kevin Kos , a very influent mixologist with many recipes and ideas in his YouTube channel :
Science of the Time
Aster Baker