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  • 001 Touch Points

Free souvenir touch point

  • October 1, 2024
  • Hamad Ahmed H Alhumaid

WHAT IT IS?

The idea was taken from the Shangri-La Hotels Group, or as they call themselves, “Pioneers of Asian Hospitality.”

Shangri-La Hotels – Oman give their guests free authentic souvenirs that symbolize the city, its history and its landmarks. And not souvenirs only, but they also give guests Omani Frankincense when they leave. When the Omani frankincense symbolizes the authentic Omani culture.

WHY IT´S COOL?

  • Souvenirs and a local popular product. These two things are often sought after by tourists. What if you gave them as a gift? I think it would be cool.
  • It builds emotional connection with guests.
  • The guests feel a kind of giving from the hotel.

WHY IT HAS FUTURE GROWTH POTENTIAL?

Word of mouth in the hotel industry involves the exchange of information regarding the hotel from one guest to another. Word of mouth Marketing facilitates communication as a marketing strategy. Customers will always trust another customer over any other source.Customers tend to share and brag about their experiences when they feel they have won. For example, they get something free or gifts. This actually serves the hotel and increases its popularity when previous guests share their experiences with potential guests.For example: Customers take pictures and post gifts and souvenirs on their social media accounts. This increases the number of potential customers. It is also considered an indirect recommendation.

Related Topics
  • hospitality
  • marketing
  • Touch Point
Hamad Ahmed H Alhumaid

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Summarized Cool Average Rating:

Average User Rating:
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  1. Felipe Ignacio Ib��ez Fern�ndez de la Reguera October 1, 2024, 08:46

    How cool is this "Seed"?

    Does it have future growth potential?

    Yes, it is true that we feel thankful when someone gives us a gift, specially if it helps to remind a trip. But I think it lacks innovation, because many hotels does this kind of thing.
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  2. Beatriz Santos Moreira October 1, 2024, 09:26

    How cool is this "Seed"?

    Does it have future growth potential?

    Hi Hamad, I think a free souvenir is always welcome, and it has the advantage that you can keep that at your house and remember your trip. Would love to see some other examples that would be unforgettable.
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  3. Lama Yousef M Alturkstani October 1, 2024, 10:12

    Hi hamad
    It’s a great way to make guests feel special, and it’s smart because they’re more likely to talk about it or post it on social media, helping spread the word about the hotel. Plus, as more people look for unique, local experiences.
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  4. Batool Alawi S Alsafwani October 1, 2024, 10:21

    How cool is this "Seed"?

    Does it have future growth potential?

    Hi Hamad,
    Cool idea
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  5. Science of the Time October 1, 2024, 10:41

    How cool is this "Seed"?

    Does it have future growth potential?

    Gifts are a Cool Touch Point, so I appreciate your take on them. And you delve and narrow down in a sharp specific example. Good beginning. Carl
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  6. Fatemah October 1, 2024, 10:45

    How cool is this "Seed"?

    Does it have future growth potential?

    Hi Hamad,

    I loved the idea and its originality. Omani frankincense is a unique product not widely available in the world, which truly makes the gift special.

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  7. Tiago Rafael Pinho Ribeiro October 1, 2024, 10:58

    How cool is this "Seed"?

    Does it have future growth potential?

    Hello Hamad! Your idea looks nice, however I think it misses the memorable part just because I think that you can get souvenirs from the culture in anywhere on the place you visit, would be nice being the hotel the one offering you but wouldn’t be memorable
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  8. Abdurahim Abdurazak M Tammar October 1, 2024, 13:30

    very mamborle gifts and very omani cultered
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