Mirror, Mirror on the Wall: The Augmented Reality Revolution in Retail

WHAT IT IS?

Are you tired of going to stores try a bunch of clothes and ending up not buying anything because you didn’t think it fit? Well, if you’re like me and you’re tired of wasting your time I have the perfect solution for you: AR mirrors.

So, you might be asking “What is an AR mirror?”  well, an Augmented Reality (AR) mirror is a sophisticated piece of technology that combines traditional reflective surfaces with digital interfaces and augmented reality features. How does it work? These mirrors are equipped with a display player that can project images and animations on top of a persons’ reflection as well as with cameras that will capture the user’s image and movements. Apart from these, the mirrors also have sensors that will capture depth information, enhancing the accuracy of virtual overlays and allowing the clients to interact with the mirror through gestures, taps and voice.

Finally, it is important to mention the Wi-Fi and Bluetooth connectivity that allow the mirror to connect to the internet, mobile devices, and other smart home technologies, enabling access to various applications and services as well as AI algorithms that can provide you personalized recommendations based on preferences and past interactions.

Farfetch is one of the leaders on this field but there are many other companies that are also interested in developing this idea like Hugo Boss, for example.

WHY IT´S COOL?

  • Interactive experience – users can engage with the technology in a fun way, giving them the opportunity to play with different styles and looks
  • Convenience – clients can see how the items look on them without having to change clothes
  • Efficiency – people can try clothes without leaving their house
  • Personalization – the integration of AI in these mirrors provide personal recommendations according to individual preferences and body types
  • Creates an unforgettable experience

WHY IT HAS FUTURE GROWTH POTENTIAL?

First of all, I think it is important to mention the wow factor that AR mirrors cause since they grab customers’ attention immediately thanks to its innovative design and functions that brings curiosity to anyone that looks at it. Second of all, I would highlight the fact that this is going to be a memorable experience for the user due to the personalization that is given, something that they might want to share on their social media to incentivise their followers to use this method as well.

Finally, we can agree that we live in a world where people have less and less time and want to be as efficient as possible, something that would be possible with this new gadget since it shows how the clothes would fit without people having to live their home, giving them extra time to do something else.

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  1. How cool is this "Seed"?

    Does it have future growth potential?

    hey Beatrice, this is a very nice idea and i hope it can be implemented, having a shop where people do not have to fit in the cloths is a good idea to prevent cross transmission of disease that can result if by any chance a sick person tries the cloth and leaves it unattended to
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  2. How cool is this "Seed"?

    Does it have future growth potential?

    Everyone can see the growth in the technology sector. Clothing retailers are competing to provide the best services on their websites. I see this mirror thing really coming to the market soon but in the corporate sector first and then to the consumers.
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  3. How cool is this "Seed"?

    Does it have future growth potential?

    This seems like a game changer for shopping. The idea of ​​trying on clothes virtually using an AR mirror is so convenient, especially for people who don’t like the hassle of dressing rooms. I love that it’s interactive and personalized with AI recommendations. It’s sure to make shopping more efficient and fun. It seems like a great innovation!
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  4. The idea of ​​AR mirrors sounds so convenient and fun. Being able to see how clothes look on you without actually changing them is amazing. It saves a lot of time while still giving you a personalized shopping experience. Definitely a great combination of technology and fashion!
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  5. How cool is this "Seed"?

    Does it have future growth potential?

    Cool, Beatrice. Part of the SmartTech future. In retail. Not completely new, but you describing as a convincing part of the future. Thanks. Carl
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  6. How cool is this "Seed"?

    Does it have future growth potential?

    Hi Beatriz
    This concept perfectly illustrates the future of retail, where technology simplifies and personalizes the shopping experience. Adding a feature that incorporating a virtual try-on feature that analyzes the shopper’s skin tone and suggests matching color palettes, would make it even more efficient and enjoyable.
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  7. How cool is this "Seed"?

    Does it have future growth potential?

    WOW. Nice.
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