Science of the Time Science of the Time
Science of the Time Science of the Time
  • 004 Gen Z and YM
  • Augmented Reality
  • DIGITAL MARKETING
  • Entertainment
  • F&B
  • Fashion
  • Financial
  • INCLUSIVITY
  • Influencers
  • INSTAGRAMMABLE

DEFINING MOMMENTS FOR MILLENNIALS END AND GENERATION Z BEGINS

  • October 8, 2024
  • Laura Shihafu Makovi

WHAT IT IS?

YM & GEN Z are generations that has a gap of approximately 3 to 4 years between them. this groups defer in their lifestyle, culture, expectations and social standards. for example, the YM prefer to travel to luxury hotel while the GEN Z prefer to stay in a dream hotel with nice designs on the walls or beddings covered in Gucci or Dolce Gabbana patterns etc. this block will be mostly about the daring moments i personally witness on Nairobi streets, and or how Gen Z or YM communicate through texts and their dress code

DIFFERENCES BETWEEN THEM

YM

Spend according to experiences but not at the expense of the goods or materials

Less influenced by brands: They look for messages on what to buy

Willing to pay a premium to get exactly what they want therefore prioritized luxury

GEN Z

They are digital native: prioritize authenticity on social media.

They engage in activism at a higher rate than millennials

Focused on brand values, demanding purpose and accountability

Seek unique products or experiences

Very efficient and effect: they love to use ChatGPT to get a perfect work done without hustle.

SIMMILARITIES

Consumption is about access rather than ownership

Passionate about climate change and social responsibilities

Creates a social media presence, value diversity and inclusion

Value work life balance

They embrace, oversized loungewear, statement accessories, Tech wear, minimalist looks, athleisure and streetwear influences

WHY IT´S COOL?

  • Daring: they are bold, adventurous and little nervy in their choices, they fear no one and anything. in the above pictures, a gen Z prefer to smoke a tear gas canister with strawberry flavor compared to a normal cigarette while a YM portrait as Christ messiah statue on the streets of Nairobi blessing a Gen Z smoking a Tear gas canister. in the video at the end, Gen Alpha dares a police officer to shoot her.
  • Inclusive: they value and appreciate diversity and are, the most active to promote equality and comfortable in discussing the gender identity topics
  • Tech savvy: extremely well versed with Morden technology and intuitive knowledge. they adapt so quickly to any new technology.
  • Communication: they tent to use certain slangs to pass messages around which is hard to comprehend buts its cool because it remains under their clique for fun.
  • Hustle culture: They are not afraid to set boundaries, “say no to toxic environment”. they mostly prioritized their well-being. they believe that true success isn’t about how much you can hustle, it’s about finding harmony between work and life

WHY IT HAS FUTURE GROWTH POTENTIAL?

Sustainability: they value productive economy which is socially inclusive, available to everyone and environmental campaign

Innovative and Courages: from my below video you will see a Gen Z smoking tear gas and YM giving toothpaste to apply to the lower eyelid to prevent tear gas from hamming them.

Tech savvy: being able to adapt to any social media platform where they can express their views without fear, Gen Z and YM are likely to call out brands or ask a campaign to switch competitor after bad experiences. use of TikTok, Instagram, Facebook and twitter as a marketing tool will help in with quick feedback therefore adjacent is instantly delivered.

Diversity: they are resourceful, independent, who value culture inclusive, places priority on wellness and mental health at workplaces.

Unity: both politically, socially, and economically, are more of centrist. they are in terms of the future potential with the right support and guidance by older generations.

Entrepreneurial skills: The use of TikTok, Facebook or Instagram to market their products, thus creates: E- commerce, digital services, online courses and coaching, Affiliate marketing, Content creating, Virtual assistant, social media management, stock photography or online trading or investment.

please when you are bringing tear gas, get me the strawberry flavor ones, it’s the best and it makes us feel cool. this one has chilly it doesn’t get us high!!!
Related Topics
  • Instagrammable
  • Millennials
  • sustainable
  • Technology
Laura Shihafu Makovi

Previous Article
  • 004 Gen Z and YM
  • eco friendly
  • Experience
  • Sustainability
  • Technology
  • zero waste

Duchapp: More Than an App, a Movement for Water

  • October 8, 2024
  • Álvaro de las Heras Salado
View Post
Next Article
  • 004 Gen Z and YM
  • collaboration
  • Experience
  • Sports

THE CALLABORATION OF GENRATIONS

  • October 9, 2024
  • Abdurahim Abdurazak M Tammar
View Post

Summarized Cool Average Rating:

Average User Rating:
0votes
5
0%
4
0%
3
0%
2
0%
1
0%
0
0%
    Showing 0 reviews

Leave a Reply Cancel reply

You must be logged in to post a comment.

Continue with Facebook
Continue with Google
Continue with Microsoft
Continue with LinkedIn
Thanks for submitting your comment!
This Post is witten by:

Author

  • Laura Shihafu Makovi
    Laura Shihafu Makovi

    View all posts
Latest Comments
Hawazen Abdullah O Gashlan
October 13, 2024
I love the concept of themed events where friends can gather and create together. It’s not just about fashion; it’s about education and socializing in a fun environment. This unique approach will definitely resonate with eco-conscious consumers.The Sustainable Clothing Customization Atelier is a brilliant idea! Personalizing old clothes while promoting sustainability is a fantastic way to engage the community. View
Transforming Threads, Changing Minds
Hawazen Abdullah O Gashlan
October 13, 2024
Monk Barcelona is such an incredible find! The hidden bar concept inside a grocery store is intriguing, and its unique cocktails and creative design make it perfect for a memorable night out. I love that it’s family-friendly and includes thoughtful touches like a music playlist and a CD cover menu. View
MONK
Hawazen Abdullah O Gashlan
October 13, 2024
It was a great gastronomic experience and a joy of taste.🙈 View
Jiggly Slips: Elevate Your Happy Hour with “Las Jellys” Cocktails!
Hawazen Abdullah O Gashlan
October 13, 2024
The vodka pasta sauce trend showcases how social media revives classic recipes. With Gigi Hadid as a key influencer, the collaboration between Heinz and Absolut brings a fun, Instagrammable product for adventurous foodies. This unique sauce fuses culinary and cocktail cultures, adding a playful twist to cooking. With strong marketing potential and a fresh take on a beloved dish, it’s set to attract a new generation eager for gastronomic trends View
Tomatoes Meets Spirit: The Bold Collaboration Between Heinz and Absolut
Hawazen Abdullah O Gashlan
October 13, 2024
Great choice, Bager! Nostalgia Café blends Y2K vibes with modern dietary trends, making it Instagram-friendly. Vegan and gluten-free options attract health-conscious customers, and themed nights add fun. With nostalgia trending, it has strong growth potential! View
Nostalgia Café
Baqer Mohammed Y Alsalman
October 13, 2024
wow amazing. View
Unlock Your Brand’s Potential
Baqer Mohammed Y Alsalman
October 13, 2024
WOW cool man cave experience. View
MONK
Baqer Mohammed Y Alsalman
October 13, 2024
WOW amazing vlog. I would love to get my hands one of their cool hats (Green like the one on the picture). Amazing design yes I am still talking about the hat :) . View
Aramco & Aston Martin Collaboration . Gen Z & Young millennials
1 person found this helpful
Baqer Mohammed Y Alsalman
October 13, 2024
WOW amazing app I would really love to download it as soon as it is available. View
Hobby App
Baqer Mohammed Y Alsalman
October 13, 2024
WOW nice one. View
“Buddy” Adventure Awaits
Science of the Time

Input your search keywords and press Enter.