WHAT IT IS?
Everyone has their own ideas about flavors, colors, garnishes, and quality alcohol in a cocktail. Now, imagine this cocktail not being served in a glass, but encased in a spherical piece of jello that bursts in your mouth when eaten. The result? A truly unique and immersive experience.
In a world full of surprises, we’ve discovered a fun twist on cocktails: Las Jellys! These delightful, bite-sized treats encapsulate classic cocktail recipes in jello form. Each Jelly is crafted from a recipe of a quality cocktail or mocktail, blended with gelatin and garnished with specific toppings. So, what does Las Jellys exactly offer? A playful and sexy way to experience cocktails like never before!
WHY IT´S COOL?
- New concept: This is definitely a new concept for the hospitality industry. The Jelly’s are meant to substitute the use of large drinks and create a simple, fun and creative way of drinking.
- Innovation: In the beverage industry, transforming a drink’s texture from a liquid to a soft jelly form creates a completely new tasting experience and adds a playful element, making the drink more engaging and enjoyable.
- Variety: Las Jellys have many flavors and are open to the nonalcoholic public by offering four mocktails.
- Sip & go: The jelly is convenient to carry and effortless to consume before you go to a club. It is designed for ease of use—simply eat it and indulge in your favorite cocktail flavor. Why not impress your friends and show up to the pre-clubbing with unexpected cocktails?
WHY IT HAS FUTURE GROWTH POTENTIAL?
This business has excellent potential for future growth, especially as a unique hotel touchpoint. Upon guest’s arrival, you could invite them to a cocktail party featuring jelly cocktails. This fresh idea will surprise guests with a twist on traditional drinks, enhancing their experience. For wellness, many people are transitioning from an alcoholic lifestyle to healthier choices. Apart from having mocktails, they can expand into the wellness concept and offer gelatin shots that can be infused with vitamin C, which supports collagen production and aids in detoxification. They’re also perfect for events like birthdays, pre-games, and bachelorette parties, available in both mocktail and cocktail versions for all your guests. While jelly cocktails aren’t widely known—most people are familiar only with ginger shots—this trend appeals to Gen Z and Gen Alpha, who seek unique and luxurious experiences. They’ll be excited to dive into this bespoke offering!
Hawazen Abdullah O Gashlan