Science of the Time Science of the Time
Science of the Time Science of the Time
  • 004 Gen Z and YM
  • Awareness
  • collaboration
  • Engagement
  • EXPERIENCE ECONOMY
  • GENDER ISSUES
  • LGBT
  • Marketing
  • Media
  • TOUCH POINTS
  • TREND TERMS

Brands Go LGBTQ+ During Pride Month (And Why It Matters!)

  • October 9, 2024
  • Kiyarash Arif

WHAT IT IS?

Each June, we see brands turn their logos into rainbows, launch Pride-themed products, and donate to LGBTQ+ causes. But what’s behind these moves? While it’s a way for brands to show support for the LGBTQ+ community, the big question is whether they’re truly committed or just trying to Profit from a Trend. The difference between Real Advocacy and Rainbow-washing is often clear for naked eye to see.

It connects brands with what matters to Younger Generations, like Gen Z and Millennials, who prioritize inclusivity and Social Responsibility. When done right, it’s more than just a logo change, it’s about brands showing they genuinely care about the LGBTQ+ community.

WHY IT´S COOL?

  • It Sends a Powerful Message: By supporting LGBTQ+ causes, brands stand up for equality, sending a message that everyone, no matter their gender or orientation, deserves respect.
  • It Builds Stronger Connections: For many Gen Z and Millennial consumers, Buying from Inclusive Brands Isn’t just a Choice, It’s a Statement. When brands show they care, they build loyalty, trust, and long-term customer relationships.
  • It Puts LGBTQ+ Issues in the Spotlight: Brands can use their platform to elevate important conversations and advocate for LGBTQ+ rights. It’s about visibility and ensuring that LGBTQ+ voices are heard, not just during Pride but every day.
  • It Supports Real Change: The most impactful brands don’t just donate money, they take action, pushing for workplace diversity, LGBTQ+ rights, and creating a lasting impact that extends beyond Pride Month.

WHY IT HAS FUTURE GROWTH POTENTIAL?

The real question is if brands will continue their support past Pride Month or not. Gen Z and Millennials, in particular, care about brands that Align with Their Values year-round. If brands want to build genuine connections, they need to keep the momentum going beyond June. Authentic, long-term commitment to LGBTQ+ rights, whether through inclusive products, policies, or donations, will determine whether these efforts have lasting growth potential.

Related Topics
  • Awareness
  • creativy
  • GEN Z & Y
  • Gen-Z
  • LGBT+
  • LGBTQ
  • millenials
  • social media
  • social problem
  • Touch Points
  • Trend
Kiyarash Arif

Previous Article
  • 004 Gen Z and YM
  • activities
  • Technology

Hobby App

  • October 9, 2024
  • A J
View Post
Next Article
  • 005 F&B
  • AI
  • Hospitality

“Buddy” Adventure Awaits

  • October 9, 2024
  • Batool Alawi S Alsafwani
View Post

Summarized Cool Average Rating:

Average User Rating:
1.3
3votes
5
0%
4
0%
3
33%
2
0%
1
33%
0
33%
    Showing 0 reviews
  1. Science of the Time October 9, 2024, 17:25

    Thanks, Kia. Solid story. Link with Gen z could have been made more explicit, vut this is quite fine. I thank you. Was good to have you in class. Carl
    0

    0

    You have already voted!

    Log in to Reply
  2. Nada Mansour D Alsakhairi October 9, 2024, 17:46

    How cool is this "Seed"?

    Does it have future growth potential?

    Reading your block is giving me the same feeling about reading about Oktoberfest because it is a known event in the calendar same as any other events or holiday retail use for marketing the LGBTQ+ pride month campaigns, merchandise, and marketing actions which can attract more Gen Z and Millennials . . The seed I wish you searched and provide an actual brand doing this it is only this (It Puts LGBTQ+ Issues in the Spotlight: Brands can use their platform to elevate important conversations and advocate for LGBTQ+ rights. It’s about visibility and ensuring that LGBTQ+ voices are heard, not just during Pride but every day) is there an existing brand use their platform to do this ? If you know some that would be an interesting block to read .
    0

    0

    You have already voted!

    Log in to Reply
  3. Beatriz Santos Moreira October 10, 2024, 08:11

    How cool is this "Seed"?

    Does it have future growth potential?

    Hi Kia, this blog does an excellent job of distinguishing between genuine advocacy and “rainbow-washing” by brands during Pride Month. I appreciate how you highlight the importance of brands showing true commitment to LGBTQ+ causes, which resonates strongly with Gen Z and Millennials. Your insights into the future growth potential of brands that align with inclusivity year-round add depth to the discussion. Overall, I think this is a thoughtful and engaging exploration of an important topic!
    0

    0

    You have already voted!

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Continue with Facebook
Continue with Google
Continue with Microsoft
Continue with LinkedIn
Thanks for submitting your comment!
This Post is witten by:

Author

  • Kiyarash Arif
    Kiyarash Arif

    View all posts
Latest Comments
Hawazen Abdullah O Gashlan
October 13, 2024
I love the concept of themed events where friends can gather and create together. It’s not just about fashion; it’s about education and socializing in a fun environment. This unique approach will definitely resonate with eco-conscious consumers.The Sustainable Clothing Customization Atelier is a brilliant idea! Personalizing old clothes while promoting sustainability is a fantastic way to engage the community. View
Transforming Threads, Changing Minds
Hawazen Abdullah O Gashlan
October 13, 2024
Monk Barcelona is such an incredible find! The hidden bar concept inside a grocery store is intriguing, and its unique cocktails and creative design make it perfect for a memorable night out. I love that it’s family-friendly and includes thoughtful touches like a music playlist and a CD cover menu. View
MONK
Hawazen Abdullah O Gashlan
October 13, 2024
It was a great gastronomic experience and a joy of taste.🙈 View
Jiggly Slips: Elevate Your Happy Hour with “Las Jellys” Cocktails!
Hawazen Abdullah O Gashlan
October 13, 2024
The vodka pasta sauce trend showcases how social media revives classic recipes. With Gigi Hadid as a key influencer, the collaboration between Heinz and Absolut brings a fun, Instagrammable product for adventurous foodies. This unique sauce fuses culinary and cocktail cultures, adding a playful twist to cooking. With strong marketing potential and a fresh take on a beloved dish, it’s set to attract a new generation eager for gastronomic trends View
Tomatoes Meets Spirit: The Bold Collaboration Between Heinz and Absolut
Hawazen Abdullah O Gashlan
October 13, 2024
Great choice, Bager! Nostalgia Café blends Y2K vibes with modern dietary trends, making it Instagram-friendly. Vegan and gluten-free options attract health-conscious customers, and themed nights add fun. With nostalgia trending, it has strong growth potential! View
Nostalgia Café
Baqer Mohammed Y Alsalman
October 13, 2024
wow amazing. View
Unlock Your Brand’s Potential
Baqer Mohammed Y Alsalman
October 13, 2024
WOW cool man cave experience. View
MONK
Baqer Mohammed Y Alsalman
October 13, 2024
WOW amazing vlog. I would love to get my hands one of their cool hats (Green like the one on the picture). Amazing design yes I am still talking about the hat :) . View
Aramco & Aston Martin Collaboration . Gen Z & Young millennials
1 person found this helpful
Baqer Mohammed Y Alsalman
October 13, 2024
WOW amazing app I would really love to download it as soon as it is available. View
Hobby App
Baqer Mohammed Y Alsalman
October 13, 2024
WOW nice one. View
“Buddy” Adventure Awaits
Science of the Time

Input your search keywords and press Enter.