WHAT IT IS?
Hotel for trees is a non-profit organization founded in May 2021 which propose is helping the hotel industry in being more sustainable by planting trees. To achieve this goal, the organization turns skipped the daily room cleaning services at the hotels into tree planting. The guests staying at a participating hotel can hang an especial door hanger to show that they want to skip housekeeping services that day. Every time a service will be skipped, one tree will be planted.

WHY IT´S COOL?
- The costumers have the possibility to enjoy their vacations while staying at a hotel, and at the same time choose to contribute to the initiative and reduce their ecological footprint to help build a greener future.
- Once the costumers decide to participate and opting out of the cleaning of the room and everything that it entails such as water consumption, electricity usage, and the use and handling of chemical products, among others, the next day they will be able to visit the organization’s website and see the impact their action has had.
- Feel that you have made your contribution by adding your small grain of sand to make this planet a better world. You will also always have the memory that a tree was planted in your name, reminding you of that a valuable act you performed.

WHY IT HAS FUTURE GROWTH POTENTIAL
There is growing awareness among travelers about the environmental and social impact of their stays. For this reason, more and more hotels are participating in the implementation of responsible measures that help preserve tourist destinations by conserving ecosystems for future generations.
At the same time, incorporating sustainable practices can provide hotels with a market differentiation that is increasingly important to attract guests who are more responsible in this area. These measures also help reduce operational costs for establishments through energy and water savings and effective waste management.
In summary, embracing sustainability is not only a commitment to environment but also a smart investment that positions hotels for lasting success in an increasingly conscious and demanding market.
Science of the Time
Victoria Lopez
Paola Nicole Galdámez Quezada
José Bonich Castaño