LAOWANG HOTPOT. Lights, Broth, Action!

WHAT IT IS?

Laowang Hotpot is a chain of Chinese hot pot restaurants that has decided to bring an innovative format to Spain.

For those who are not familiar with it, hot pot is a traditional Asian dish, especially popular in China, Korea, Japan, and other East Asian countries. It consists of a large pot with hot broth placed in the center of the table, and dinners cook their own ingredients directly in the broth at the table.

The new model that Laowang Hotpot chain has brought to Badalona and Madrid involves adding a supermarket inside the restaurant, so before you start eating you must go with a cart or basket, walk trough the aisles and refrigerators, and choose the raw ingredients that you will then take to your table to cook.

WHY IT´S COOL?

  • Interactive & fun experience: Instead of sitting at a table and ordering from the menu given by a waiter, you will have a completely different experience. Walk through the corridors and fridges of the supermarket located inside the restaurant and choose the ingredients that you’ll later cook yourself at the table.
  • Unique design: A unique and futuristic atmosphere where you are surrounded by futuristic decoration with neon lights, private dinning pods that look like bubbles, and spaces that feel straight out of a movie.
  • Perfect for sharing with Friends & Family: The hot pot is made to be social, sit around a table with your loved ones and cook together, share broths, talk, laugh and discover new flavors.
  • Be your own chef: you will do it all by yourself, from selecting the ingredients to cooking and finally enjoying your meal, you are in control of the entire process for a complete, Hands-on experience.
  • Super Instagrammable: Everything inside this huge venue will blow you away so much that you wan’t be able stop sharing content with your followers.
  • Great value for money: Despite the unique experience, high-quality ingredients, and futuristic setting, the prices are surprisingly reasonable.
  • Open till late: open till 3a.m and also offers karaoke rooms, making it a super fun option for a night out or a party plan.

WHY IT HAS FUTURE GROWTH POTENTIAL?

More and more, consumers are looking to live new experiences that surprises us and leave a mark on our lives, experiences that, once lived make us want to tell our friends and spread the word about how incredible they were. Gastronomy is constantly evolving, and those who offer something new will be the ones to stand out and differentiate themselves in the future.

Just like the advances Ferran Adrià brought with molecular gastronomy and the subsequent new way of viewing restaurants, which led to the growth of Michelin-starred experiential dinning. It’s a great example of how these restaurants create unique experiences by finishing dishes right in front of the costumer and delighting us with seemingly impossible creations. In the end as said, it’s about making us live a unique experience.

Laowang offers something unique too, and never seen before in Spain. Because of that, it has surely set down its roots to stay for a long time, and I’m convinced they will expand by opening many more restaurants.

RESSOURCES

Related Topics

Summarized Cool Average Rating:

Average User Rating:
3.3
5votes
5
0%
4
80%
3
0%
2
0%
1
0%
0
20%
    Showing 0 reviews

  1. What a great experience, Andreu! This looks lig a big flagship definitely. Congratulations for this post.
    0

    0

    You have already voted!

  2. How cool is this "Seed"?

    Does it have future growth potential?

    Thank you for sharing this great example of experience economy. I think you absolutely hit the mark choosing this dining experience. I think the text at the beginning could be a bit more catchy, possibly by leaving out the explanation of what a hot pot is or integrating it into another sentence. Shorter sentences might also help, because it makes the text easier to read quickly.
    You mentioned the DIY aspect of it all, but I think you could make that even stronger to make it clear, in which category of experience economy this belings. View
    0

    0

    You have already voted!

  3. How cool is this "Seed"?

    Does it have future growth potential?

    Fully innovative and well-hunted, Andreu. Well-written as well. This is Experience Economy in Action, but also a New Restaurant Concept. Don’t have to add that much on your blogged Cool Seed. Simply good and surprising. Carl
    0

    0

    You have already voted!

  4. How cool is this "Seed"?

    Does it have future growth potential?

    Wow Andreu! I loved your post, it was also very easy to read and I loved how you marked the bold words (maybe I would add a couple more at the last part of the Blog, to make it even more enjoyable 🙂
    I find the Hot Pot amazing, and having to select your own ingredients like in a supermarket? Really Cool!!!
    0

    0

    You have already voted!

  5. How cool is this "Seed"?

    Does it have future growth potential?

    Cool seed you found Andreu. Nicely hunted. I’ve never heard of such a concept. You also used magnet terms (e.g. instagrammable) which shows, that you clearly understand what you are writing about. I also like the pictures you picked out: they are colorful, fresh, and eye-catching! Nice job:)
    0

    0

    You have already voted!

Leave a Reply

Thanks for submitting your comment!