WHAT IT IS?
In Chile’s Colchagua Valley, wine is more than a drink – It’s a way of life. Here, a boutique hotel decided to take the culture of winemaking one step further by turning giant wine barrels into fully equipped guest rooms. These barrels, once symbols of tradition, now offer travelers the chance to sleep inside the soul of Chilean wine. Guests enjoy a cozy bed, private bathroom, and a large windows that open directly to the vineyards, so they wake up sorrounded by endless rows of vines.
This boutique hotel transformed real centuries-old wine barrels, once used to store up to 45,000 liters of wine, into fully equipped guest rooms.
The concept blends culture, creativity, and comfort: what could have been simple winery tour is transformed into a full hospitality experience. Travelers don’t just visit the vineyard…. they live in it, creating a memory that connects them to Chilean identity long after check out.
WHY IT´S COOL?
- You don´t just sip – you sleep in wine and smell the wine everywhere
- The barrel becomes a playful, unforgettable room.
- Sorrounded by vines, guests dive into authentic Chilean culture.
- Designed to be snapped, posted, and remembered.
WHY IT HAS FUTURE GROWTH POTENTIAL?
The Wine Barrel Hotel shows how hospitality can grow by merging tradition with innovation. Global travelers are increasingly drawn to authentic and unusual locations, and this concept delivers both. It positions Chile nos just as wine exporter, but as a destination where wine is transformed into an immersive lifestyle experience.
From a business perspective, it taps into the rising demand for enoturism, a sector that keeps expanding worldwide. It also creates social and economic value by supporting local wineries and communities. More than offering a bed, it builds cultural pride and a strong competitive identity for Chile in the global hospitality scene.
REFERENCES
https://www.trivago.com/en-US/oar/cava-colchagua-hotel-boutique-santa-cruz?search=100-3507412&utm_
Science of the Time
José Bonich Castaño
Johanna Mau