WHAT IT IS?
ZOKU Amsterdam isn’t your typical hotel: It’s a home, an office, and a social hub rolled into one. Built for Millenials and Gen Z, it’s designed for travelers who want to work, live, and connect in a space that’s anything but boring. Imagine a micro-apartment with a lofted bed, fully equipped kitchen, and a workspace built for productivity and comfort. Surrounding it are communal lounges, rooftop terraces, and kitchens designed to spark conversation, collaboration, and creativity. Zoku was founded in 2015 by Hans Meyer and Marc Jongerius and has since expanded to Copenhagen, Vienna, and Paris. Each location brings the same mix of living, working, and socializing, creating a global network of spaces to intensify social for the uber-social traveler…perfect for instagram where I first heard about it.
WHY IT´S COOL?
- Social Collaboration: Zoku’s communal spaces aren’t just for show, they’re designed for working together, brainstorming, and making new friends. Forget boring hotel lobbies: here, social collaboration is built into the design.
- Instagrammable & TikTok-Worthy: Every corner of Zoku is a visual experience. From rooftop views over Amsterdam’s canals to stylish loft interiors, it’s made to be shared, making guests feel part of a trendsetting, connected community with a wow-effect. Post and share your stay on social media, and watch your feed come alive.
- Sustainability: Millenials and Gen Z look for brands that care about the planet. Zoku’s eco-conscious design – from energy-efficient appliances to locally sourced furniture – makes sustainability a seamless part of the stay.
- Let’s be Friends: These generations value connection over isolation. Zoku is fighting loneliness with rooftop dinners, communal lounges, and spontaneous social meetups, turning strangers into friends in hours. Such aspects create meaningful memories and a sense of purpose, beyond just living and working.
WHY IT HAS FUTURE GROWTH POTENTIAL?
Designed for Remote & Digital Lifestyles: Millenials and Gen Z increasingly combine work and travel as a lifestyle. Zoku’s hybrid lofts meet this demand, offering a place where productivity, living, and social life coexist.
Sustainability is The Future: Environmental responsibility resonates deeply with younger travelers, making Zoku future-proof as conscious traveleing continues to rise.
Outstander on The Market: By fostering community through curated events and collaboration spaces, Zoku creates repeat guest and brand advocates, making it an outstander on the market and attractive for a generation that valuess connection and shared experiences.
The perfect location for everyone who loves a lively and social stay, where meeting new people, exploring the city and making memories happens effortlessly.
RESOURCE LINKS:
https://www.tablethotels.com/es/amsterdam-hotels/zoku
https://www.ahotellife.com/hotels/zoku/
José Bonich Castaño
Science of the Time
Marta Perez Moral
Andreu Marti López
Regarding the blog, the magnet terms are very well used to highlight the most important aspects, as well as the bolded words. I think you’ve done a great job using all the points the professor emphasized in class. Well done!