A few years ago. My family and I experienced something truly extraordinary at a diving school; a touch point that turned ordinary dives into memorable adventures. A clever, fun, and anything but boring concept: the Preisepass.
WHAT IT IS?
The Preisepass is a small booklet that every diver receives for free at their first visit at the BLUE WATER DIVE RESORT in Hurghada, Egypt. Inside, the booklet is organized into different levels, each containing a mix of marine animals to spot and dive sites to complete. The higher the level, the rarer the animals you need to „collect“ and the more advanced the dive spots become, making it progressively more exciting for both beginners and experienced divers.
Here is how it works: During each dive, if you spot a listed marine animals or complete a dive at one of the designed locations, your guide signs off the corresponding space in your booklet. Once you complete a level, your dive school rewards you with a small prize, like a 10€ gift voucher or even free dives at higher levels. Best of all: You get to keep the booklet, so you can pick up exactly where you left off when you return.
WHY IT´S COOL?
- Turns Diving into a Game (Gamification): The Preisepass transforms a regular dive into a playful, goal-oriented adventure. Every time someone spots an animal from the booklet, it shows it to the other divers, creating a small underwater „hunting“-community, and no matter the age – everyone loves it.
- Encourages Curiosity and Learning: Because each level includes various marine species and dive sites, divers naturally learn more about the local ecosystem and become aware of it. This gives it a bigger and sustainable meaning besides just getting a prize.
- Builds Pride and Community: Finishing a level isn’t just about the prize. It’s about the sense of achievement and the cheers from fellow divers. After each diving day, everyone sits together on the tables at the dive school going through the Preisepass to see, what can get ticks-off. It’s a memorable moment everyone shares together. It turns strangers in a joyful way into a little community.
WHY IT HAS FUTURE GROWTH POTENTIAL?
Drives Guest Loyalty: Since divers keep their Preisepass, they’re motivated to return to the resort to finish the next level. It’s a powerful loyalty driver.
Appeals Across Generations: No matter if you’re Gen Z, a Millenial, Gen X, or a Boomer; everyone enjoys the challenge. It’s simple enough for beginners yet exciting for the seasoned divers chasing rare sightings.
Strengthens the Resort’s Brand: This unique touch point becomes part of the resort’s identity. Guests associate their fun, pride, and wow-moments with Blue Water Dive Resort. A priceless marketing advantage.
Easy to Transform to Other Sectors: What makes the Preisepass truly exciting is its potential beyond diving. The concept could easily be adapted to other areas of hospitality. For example, city tours where guests collect stamps at landmarks, wellness resorts with activity challenges, or family hotels where kids complete themed adventures. It’s a simple, scalable idea that creates engagement, loyalty, and memorable experiences anywhere.
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