Have you ever thought about becoming a godparent to a tree? No? Well, let me tell you as a godmother myself: it is an enriching experience that makes each visit to Mallorca, Spain more memorable.
WHAT IT IS?
TERRAGUST, in collaboration with the local agriculture company Terracor, launched the “Adopt a Tree” back in 2020. The idea is delightfully simple and incredibly cool. You pick a tree: peach, nectarine, apricot, fig, or plum, and for one year you officially become its godfather or godmother. Your name and the date of adoption are written on a shield that gets placed in front of your tree, so each time you visit, it’s waiting for you like an old friend. You also receive an adoption-certificate. As a godparent, you select how many kilos of fruit you’d like from the season. Your harvest is then prepared by the farm and can be made up of fruit from your tree or a mix from the surrounding orchards. Throughout the year, you receive charming video updates and emails showing what’s happening on the farm: pruning, blossoming, ripping, harvesting. It’s like following a personal seasonal story, but the star of the show is your tree. You also become part of a small community called “Terragust farmers club”, which comes with discounts for Terracor’s products.
The memorable experience doesn’t end with the harvest. Terragust offers guided tours through Terracor’s fields and unforgettable field lunches and dinners, where the tables are set between the trees, surrounded by the scents of summer fruit. This experiences are not exclusive to godparents, but bookable by everyone. You can visit your tree during these events or arrange a private visit, perfect if you want a quiet, personal connection. And the best thing: during those visits you can pick some fruits yourself; a do-it-yourself experience that’s totally instagrammable and anything but boring.
It’s worth noting that this Programme is especially suited for people who visit Mallorca regularly or stay for longer periods. That way, you can be there to collect and enjoy fresh, sun-ripped fruit at just the right moment -straight from the source.
WHY IT´S COOL?
- You Become Part of The Story: Naming a tree, receiving updates, visiting it…this isn’t a transactional moment, it’s a meaningful touch point between you and the land.
- Sustainability Meets Souls: Terracor cultivates with sustainable, local farming methods, supporting biodiversity and reducing environmental impact. You’re not just enjoying fruit; you’re backing a responsible agricultural future.
- It’s Just…Cool: Let’s be honest, telling you’re the godparent of a nectarine tree in Mallorca? Instant conversation starter.
WHY IT HAS FUTURE GROWTH POTENTIAL?
Experiential Tourism is Booming: Travellers (especially Gen Z and Millenials) want authentic, meaningful experiences. Terragust’s „Adopt a Tree“ combines agriculture, gastronomy, and personal involvement into something truly memorable.
Deepens Guest Engagement And Creates Loyalty: Hotels, agrottourismus, and villa rentals can integrate tree adoptions as part of their guest offering. Imagine checking into your favorite finca and being welcomed with „your fig tree is blossoming, would you like to visit it this afternoon?“. It’s a unique touch point that create emotional attachment and keeps guests coming back year after year.
Perfectly Aligned With Global Trends: Farm-to-table dining, slow food, sustainable agriculture and authentic tourism experiences are only growing. And „Adopt a Tree“ is a perfect addition in that trend.
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