A Hospitality’s Secret SEO Weapon Named Instagram

WHAT IT IS?

Since Instagram was launched as a social media platform where users could share their memories, it has become capable of a sort of different things never imagined before.
It is a fact that Google has been the top online search engine for many years. By contrast, Instagram was not a source of information to Google until now.

On July 10th the content of Instagram became visible to Google in a sense that users could get some Instagram based information as a search result. This is a mind-blowing fact that the hospitality industry should not miss.

WHY IT´S COOL?

The content of public and professional Instagram accounts becoming visible to Google is a very cool fact for different reasons:

  • New Audience. Users from Google have now access to all the content published by public and professional instagram accounts. This means potential clients may enter the digital loyalty loop of hospitality organisations.
  • ChatGPT Outcomes Based on Google. There is evidence that ChatGPT has started to base its outcomes on Google results. This fact may turn Instagram into a powerful and useful information source to the two leading online search engines in the world which have become an AgenticAI also.
  • Change Of Paradigm. With the arrival of new and fresh content from Instagram to Google, cult leaders in the field may dramatically change.

WHY IT HAS FUTURE GROWTH POTENTIAL?

The future growth potential of this hack relies on

  • Intuitive Interface. Whilst an ordinary SEO strategy requires a certain degree of technical knowledge, Instagram is a user-friendly platform that may allow hospitality organisations of all sizes to benefit from it at zero cost by simply geotagging and reassessing the approach for the Alt-text and the keyword rich captions.
  • Higher Sales. Appearing on Google results will help reach a high amount of audience who may start following the Instagram account of certain hospitality organisations and become a part of their tribe. This fact may lead to a higher conversion-rate.

In conclusion, this is a unique opportunity the hospitality industry cannot let go.

https://www.forbes.com/sites/chelseatobin/2025/07/10/what-google-indexing-instagram-means-for-your-business-visibility

https://www.hospitalitynet.org/opinion/4128223.html

https://www.inboundav.com/accelerated-velocity-podcast/16-your-instagram-posts-are-indexed-by-google-and-chatgpt-is-watching

Author: José Bonich

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  1. How cool is this "Seed"?

    Does it have future growth potential?

    This is mind-blowing indeed. Jose. And hospitality didn’t think it through yet (at all). Yu could make a business plan around it. (If you wish, read my recent AI-blogs on LinkedIn). Subject filled with FGP. Google is getting even more powerful. Thanks. Good last blog. Carl
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  2. Very interesting post! It definitely opens new opportunities for hospitality brands to reach a wider audience and boost engagement in a simple, low-cost way
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    Does it have future growth potential?

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