“Cellgym® and the Future of Fitness Tourism”

WHAT IT IS?

Amanzoe, one of Greece’s most expensive resorts, is transforming hospitality by integrating Cellgym Intermittent Hypoxia-Hyperoxia Training into its fitness concept. Unlike a traditional gym workout, Cellgym is based on the principle of simulated altiitude training alternating between low-oxygen (hypoxia) and high oxygen (hyperoxia) air. This stimulates the mitochrondia- the body powehouses- to function more efficiently, improving stamina, recovery, and overall athletic performance.

For decades, professional athletes have trained at high altitudes to increase endurance and oxygen efficiency. Cellgym brings this proven fitness method into a luxury hotel setting, offering guests the chance to “train like an athlete” without leaving the property. In just 40-50 minutes, participants can achieve cellular adaptations similar to weeks of mountain training. The process boosts cardio-respiratory fitness, optimizes metabolic function, and enhaces the body’s ability to handle stress and exertion.

By embedding this technology into a resort experience, Amanzoe elevates hospitality into the realm of performance fitness. Guests are not only pampered with comfort and design, but also empowered to pursue personal growth, identity-driven fitness goals, and differentiation in their travel experiences. This approach positions fitness as a central part of the guest journey, aligning with Gen Z and millennial values where travel lifestyle, and physical performance are deeply connected.

WHY IT´S COOL?

• It delivers biohacking experiences usually reserved for elite athletes, now accessible in hospitality setting.
• It creates memorable moments by transforming into a unique travel story.
• It resonated with Gen Z and millennials, who value authenticity and see fitness as part of their lifestyle identity.
• Also, ensures differentiation, positioning Amanzoe far ahead of hotels that only offer standard gyms or spas.

WHY IT HAS FUTURE GROWTH POTENTIAL?

The global wellness and fitness tourism market is one of the fastest-growing sectors, with travelers actively seeking community, authentic engagement, and opportunities for performance improvement. Integrating technologies like Cellgym allows hotels to move from simply offering accommodation to becoming leaders in fitness innovation. As interest in biohacking, endurance training, and health-conscious travel expands more properties can adopt these models, creating a strong competitive advantage.