Daydream Trip: A hotel lures customers with digital art and high-end cocktails

WHAT IT IS?

The NFT skybar of nhow Frankfurt, Germany is combining digital artwork, creative drinks and panoramic views with it’s promotional event Daydream Trip. Inspired by NFT skybar’s mixologist Abdullah Rashwani’s new cocktails, like the Golden Smoke Old Fashioned, a reinterpretation of the classic with saffron and edible gold, artist David Zuker created 30 digital artworks that complement and highlight the cocktails. These artworks can be purchased in the form of NFTs (Non-Fungible Token, a one-of-a-kind digital item) and are promoted to customers as exclusive collectibles. They come with the extra perks of a year-long VIP excess to the bar, a complimentary drink as well as VIP status for your next booking at the nhow hotel Frankfurt, all perfectly designed to bring customers into a loyalty loop. Playing on the new possibilities in the digital area and collaborating with Zuker as a nano-influencer, nhow Frankfurt is showing new ways in digital marketing that go beyond chat bots and data analysis.

WHY IT´S COOL?

  • Exclusive: Customers can buy their own piece of digital artwork that at the same time links them back to the bar and hotel
  • Multisensory experience: Daydream Trip elevates having a drink into a new, modern and digitally enhanced experience
  • Loyalty: Combining the NTF collectibles with extra perks enhances the loyalty of customers and generates a sense of belonging in them

WHY IT HAS FUTURE GROWTH POTENTIAL?

Including a digital marketing strategy in hospitality management is a must in our time, but using it skillfully and in creative ways is not an easy thing to do. Using NFTs has enormous potential, because it offers a sense of true ownership in a digitalized world that will speak to consumers. It also offers different ways to engage with customers, either in the way nhow Frankfurt has done or by giving out NFTs as tamperproof collectable tokens, redeemable for rewards.Either way, NFTs can contribute to customer loyalty and satisfaction.

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  1. How cool is this "Seed"?

    Does it have future growth potential?

    Highly original. Enchanting pics. Good descriptions. Thanks.Carl
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  2. How cool is this "Seed"?

    Does it have future growth potential?

    Hello Sara, what a great experience, I would love to live it! I think you have created a very beautiful blog with powerful photographic content, as well as a clear and well-structured text, making good use of bolds and magnet terms. Congratulations.
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  3. How cool is this "Seed"?

    Does it have future growth potential?

    Nfts and mixology a cool way to mix to powerful visual ideas, the tangible with the intangible!
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  4. How cool is this "Seed"?

    Does it have future growth potential?

    I don’t like NFTs at all, but here it actually works because it gives real VIP perks and turns into a smart loyalty strategy
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  5. Love how your blog highlights the blend of digital art, mixology, and hospitality. The way nhow Frankfurt uses NFTs not only creates an Instagrammable and TikTok famous moment, but also taps into the digital loyalty loop with those exclusive perks. It’s a great example of how hotels can stay authentic, fun, and future-oriented while engaging Gen Z and Millennials.
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  6. How cool is this "Seed"?

    Does it have future growth potential?

    Sara, I found your blog really creative as it shows how digital innovation can be seamlessly integrated into the F&B experience, creating both exclusivity and loyalty.
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