SENSORY WELCOME: WHERE HOSPITALITY MEETS EMOTIONS

Grounded on truth and not science fiction. The Westin Tokyo, part of Marriott International, already entices visitors with its Sensory Welcome.  

WHAT IT IS?

The Westin Tokyo understands how to entice with its Sensory Welcome: a signature White Tea fragrance perfume that combines white tea, woodsy cedar, and vanilla to produce a thrilling and well-balanced aroma. Floating through the foyer, travelers are instantly enveloped in tranquility and elegance.
It is fundamentally about changing the ordinary into the remarkable. As in-between, forgotten rides, elevators become sensory touchpoints that connect memory and scent. No longer just vertical transportation, but also friendly moments that are elegant, unexpected, and sticky.  

WHY IT´S COOL?

Because true hospitality isn’t about walls and beds, but about long-lasting stories. Scented rooms are fun and classy. They are designed with honesty in mind, serving as a reminder that the smallest details frequently generate the strongest memories. That’s why this concept is so outstanding.  

WHY IT HAS FUTURE GROWTH POTENTIAL?

Hotels nowadays are looking for new touch points, while guests want experiences that are Instagrammable, shareable, and memorable. Consider taking the art of scent to the next level by infusing elevators with various aromas per floor: lavender guides you to the spa, roasted coffee teases your breakfast journey. A ride becomes more than just transportation it becomes a story.  Fragrance-coded rooms are inexpensive once constructed, scalable, and produce moments that elicit immediate emotional recollection.

What will the future of hospitality look like? It’s not just about comfort. It’s about unforgettable touch points, sticky, sexy, and emotional moments that linger long after you’ve checked out.

Summarized Cool Average Rating:

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  1. A fragrance that greets you is more than a welcome, it’s a memory trigger
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    1. Thank you Salman for your comment, I agree its a memory trigger you will never forget
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  2. How cool is this "Seed"?

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    The Westin Tokyo nailed it by using a signature scent to transform the mundane (elevators) into memorable, emotional “touchpoints.” It’s not about luxury; it’s about long-lasting stories tied to scent and memory.
    The future potential of floor-specific aromas (e.g., coffee for breakfast, lavender for the spa) is brilliant. It’s scalable, inexpensive, and highly “Instagrammable,” creating the “sticky, sexy, and emotional moments” guests truly want. This proves the future of hotels is in experiential details, not just comfort.
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    1. Thank you Luisa for your comment, you are correct when you say that this is future hotels experiential details
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  3. How cool is this "Seed"?

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    Signature White Tea Fragrance – who does not want to smell it, at least once in your life. Simple, clever, ‘branded’ Touch Point. Good! Carl
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  4. How cool is this "Seed"?

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    As a previous Westin employee even myself can remember how relaxing and memorable is that scent, it was developed as you say to make even the smallest details matter!
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    1. Thank you Glauco for your comment, affirms that the touch point is really doing it!
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  5. How cool is this "Seed"?

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    Making even elevators memorable with the White Tea fragrance is such a simple but clever way to create a relaxing and unforgettable experience!
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  6. How cool is this "Seed"?

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    It can for sure change the tourists’ mood instantly, into feeling more relaxed,but comfortable at the same time.
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  7. How cool is this "Seed"?

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    Love the concept of a Sensory Welcome – such a creative way to make guests feel instantly connected and cared for!
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  8. How cool is this "Seed"?

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    A truly remarkable and creative insight — turning even the simplest spaces into unforgettable sensory experiences with elegance and depth.
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  9. Love how something as simple as a scent can turn everyday spaces into moments you actually remember. Makes me wish every hotel paid this much attention to the little things.
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  10. How cool is this "Seed"?

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    I love this, very unique and interesting. Using scent is definetely a great touch point
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  11. How cool is this "Seed"?

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    Feels like a super soothing and relaxing experience after getting off the plane and arriving to the hotel.
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  12. How cool is this "Seed"?

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    I like the prefumed lobby story)) this creates a wonderful mood when arriving at the hotel!
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