WHAT IT IS?
Although most seasided hotels base their offer on infinite beaches and bright sun, the awarded Salobre Hotel Resort & Serenity Rooms (Maspalomas, Spain), a premium labeled accommodation from the Marriott Bonvoy group, differentiates for its value proposition named TEMPO: a health-restoring program for guests that was developed in collaboration with Hospitales Universitarios San Roque (Canary Islands).



WHY IT´S COOL?
The coolness of TEMPO relies on the following aspects:
- Personalised Evaluation. Although a General Practitioner from a well-known health local institution performs personalised evaluations for guests, they do not focus on physical health only but also on mental health with an in-house psychologist to evaluate and assess guests on a more intangible scheme.
- Health-Promoting Equipment. Apart from pillow menu, a blackout curtain, a sleep mask, earplugs, herbal infusions and oil scents to reinforce their quality of sleep, their rooms have a FitBit band that monitors the sleep of guests and helps to better adjust other equipment such as the Loftie lamp for a natural wake-up and the Dyson air purifier to help integrate new healthy habits as part of their lifestyle
- Holistic Activities. Different activities such as Calm Yoga, Zen Stretch and Guided Meditation may be prescribed to some guests. The difficulty grade and the length of these sessions may be adjusted for health boost.
- Personalised Diet. Guests are offered special dishes upon their needs considering their medical prescription aiming to promote health recovery from the inside. It is important to mention that most dishes are prepared with Km0 products.


WHY IT HAS FUTURE GROWTH POTENTIAL?
Implementing a TEMPO program in almost every hotel may be feasible.
- Sadness and Loneliness in the Digital Era. This experience economy may expand due to the fact that digitalisation and social networks have already shown its impact in the population. Some of the symptoms of illnesses may be related to sadness, loneliness feeling and sleep difficulties. Hence, this may be appealing not only for Gen Z and Young Millennials but for most people worldwide. On the other hand, holiday and urban hotels may see TEMPO as something fresh to offer and to base their strategy on.
- Easy Implementation. The equipment mentioned above does not represent a high cost but an intelligent investment as it complements the other professional services. Also, working with an agenda may allow the accommodation to better adjust the need of these professionals for a more efficient cost control.
All in all, this cool seed is not a trend yet and has a high potential to grow. This fact makes TEMPO a hunt that can scale up and would benefit both the hotel industry and the population as users of such a meaningful service.
Resourced Links:
https://en.salobrehotel.com/tempo
https://www.instagram.com/salobrehotel/reels
Science of the Time
Sebastian Duran Otaola
Sheima El Boutaybi
Paola Nicole Galdámez Torres
Victoria Lopez
Eva Jannat