Where Myth Meets the Pool

WHAT IT IS?

In Bogotá, luxury has a story. The W Bogotá hotel opened its golden doors in 2015 (by W Hotels / Marriot International with design by Studio Gaia). It is inspired by the myth of El Dorado where a Muisca Chief covered in gold plunged into Lake Guatavita as treasures were offered to the gods. This story of immersion, ritual and treasure comes alive in one of the hotel’s most iconic touchpoints: The Golden Pool

The pool and spa ceiling drenched in gold is not just decoration. It recreates the feeling of diving into treasure, letting guests immerse themselves in the legend. This touchpoint is powerful because it connects body and space, swimming becomes a ritual that echoes the myth.

WHY IT´S COOL?

  1. Global Magnetism: Everyone knows the idea of El Dorado. The pool translates it into an experience you can live, not just hear about.
  2. Visual Shareability: A golden pool is pure Instagram gold — it transforms guests into storytellers the moment they post a photo.
  3. Culture as authenticity: This is not a random luxury pool. It is rooted in Colombian heritage, turning local myth into a global experience.

WHY IT HAS FUTURE GROWTH POTENTIAL?

The golden pool has strong potential because it condenses the whole El Dorado story into a single, unforgettable experience. It is immersive (guests literally dive into the legend), visual (a golden pool is instant Instagram content), and authentic (rooted in Colombian heritage). This makes it not just a pool, but a brand icon — a touchpoint that drives loyalty, visibility, and future growth.

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Luxury
Innmersive

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  1. How cool is this "Seed"?

    Does it have future growth potential?

    Vey nice. El Dorado at the bottom of the pool. Where the hotel refers to the outside world while embracing narrative branding. Pics are nice but if you can find even more telling: good! You’ve started your Cool hunting career, Luisa 🙂 Carl
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  2. loved the idea feeling like swimming in a treasure
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  3. How cool is this "Seed"?

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    The design paired with the story that inspired it can make this very memorable
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  4. How cool is this "Seed"?

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    I like the cultural depth here—time doesn’t matter, what really counts is keeping the quality and the storytelling alive behind the legend.
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  5. How cool is this "Seed"?

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    I love this one! the golden pool is such a creative way to bring the legend of El Dorado to life. Its not just luxury, its culture turned into an amazing experience, a touchpoint!
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  6. How cool is this "Seed"?

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    A captivating blend of culture, storytelling, and luxury — transforming a legendary myth into a truly immersive guest experience.
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  7. What a brilliant way to bring a legend to life!
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  8. How cool is this "Seed"?

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    amazing design and story- telling, I really like it!
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  9. How cool is this "Seed"?

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    This is brilliant luxury that tells a story. The Golden Pool doesn’t just impress visually, it transforms a legend into a lived experience by rooting design in local culture.
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